All online stores have the same goal – to increase their traffic and sales which will then turn into profit. However, this is not as simple as it sounds. Many people say that utilizing e-commerce effectively is the key for your business to climb up the ladder of success. In the modern world, where people spend so much time online, improving your e-commerce marketing strategy will potentially grow your market and drive more sales.

 

Over the years, people have turned to the internet to look for better and more convenient ways to buy things, whether it’s to purchase clothes, gadgets, or even groceries. With the big market for e-commerce, tons of companies have taken the step forward to take advantage of this opportunity. To illustrate this, consider how eBay and Amazon have both become two of the most popular businesses in the world whose profits are driven by e-commerce.

 

If you own a business and want to elevate your knowledge and drive your E-Commerce Marketing Strategy in 2019, keep on reading.

 

Why Turn to E-Commerce?

E-commerce has progressed into one of the most in-demand fields of business. Statista reported that e-commerce sales are expected to hit an astonishing $4.5 trillion in 2021, a far cry from the $trillion it hit in 2017. Furthermore, millennials make 54% of their purchases online. This is why businesses should stop treating e-commerce as just one of the minor strategies to grow their brand. E-commerce should be considered as a necessity to stand out. The enormous opportunities brought about by e-commerce are too hard to ignore.

 

Applications of E-Commerce

There are virtually tons of ways to conduct e-commerce. It can be through online websites, shopping carts, by email, on mobile devices, web services, and many more. This can either be in the form of one of the many types of transactions such as business to business, business to customer, or even customer to business strategies.

 

More and more companies have upgraded their efforts to entice their customers through techniques such as digital coupons, targeted advertisements, and regularly sent newsletters. Additionally, e-commerce offers numerous benefits to target markets. Its advantages include speed of distributing information, provides a wide array of choices, 24/7 availability, accessibility, and, most of all, international reach in just one click.

 

Platforms Used

Online Stores

The E-Commerce Marketing 2019 scene is quite huge, and one of the most common ways to do e-commerce is to establish an online storefront. This could be a website which you use to sell your offers. It should have shopping carts and other digital elements of a shop.

 

Social Media Shops

One of the most powerful ways to drive your e-commerce to the top is to have a strong online presence in social media platforms, such as Facebook and Instagram. These social media sites can facilitate sales by guiding your customers to your e-commerce site. Additionally, you might also give your customers the option to buy directly from your social media page.

 

Social media has a great impact on e-commerce. Sites such as Pinterest, Instagram, Twitter, and Facebook are used to showcase products and goods offered in the best way possible. Here, shoppers can see the items that they might potentially purchase.

 

Online Marketplace

Other than creating your own online storefront and social media shops, you can also opt to do e-commerce through registering with online marketplaces. These are sites that are in charge of transacting between you and your customers. You do not necessarily supply these sites with inventories. Usually, online marketplaces connect the sellers and buyers through a platform where they can do business.

 

Kinds of E-Commerce Merchants

E-commerce merchants can be categorized into different kinds depending on the stakeholders that they interact with, their chosen platforms, and the kind of service or product that they offer.

 

Online Retailers That Sell Physical Goods

This is the most common kind of e-commerce merchant. These shops can sell everything from apparel, skincare products, make up, and many more. The stores which sell goods have a catalog of available items in their website or page to help the shoppers determine what they like. Once the customers have chosen, they can put it in a cart and pay for it. Eventually, the goods are shipped right into their doorstep.

 

Digital Items

By its nature, e-commerce is driven by the digital world. This is why e-goods or digital products can also be sold online. In just one click, you can find countless digital products which span so many formats and types such as e-books, online video courses, graphics, images, and software.

 

Service Offers

Products are not the only thing that can be sold online. One can also offer and market their services. This is common with many freelancers such as writers, educators, and consultants. Depending on the merchant, the processes can differ. Some services are allowed to be purchased through an order from the website or chosen platform. Meanwhile, some service providers need to be contacted beforehand to set up a consultation or contract.

 

E-Commerce Classifications

Business to Business

Business to Business or B2B e-commerce refers to transactions which are made between two businesses. Basically, if the target customers of one business or company are other businesses, then it operates on a B2B model.

 

Business to Consumer

Businesses with this type of e-commerce classification have transactions which involve the company and the direct consumers who buy its goods or services.

 

Consumer to Consumer

Consumer to Consumer or C2C happens when something is sold or bought between two customers. This usually takes place in platforms such as eBay where an individual sells something such as goods or services, but is also a consumer of the same or a different product or service that fuels their own sales.

 

Consumer to Business

This business model refers to transactions where the consumers create value, and the businesses purchase that value. This is considered the opposite of the traditional business model where the companies are the ones who offer services or products to consumers.

 

Business to Government

This happens when a government office buys goods or services using the internet from a privately owned business. For example, one government entity may hire an online web design company to make its website.

 

Consumer to Government

Businesses are not the only ones who can take part in transactions concerning the government. An example of how this can happen is when a consumer pays for tickets or fines online.

 

Government to Business

Often called G2C, this happens when a company buys goods from the government. Aside from products, it may be services or even online fees. One example is businesses paying taxes using online platforms.

 

 

E-Commerce Marketing 2019 Ideas You Should Try

If you already have your online store, then driving traffic to it and closing sales should be your goal. Whether you are looking to sell your first item or double your sales, being proactive in looking for ways to promote your products is always a good thing. Thankfully, there are a lot of choices for creative and effective methods to promote your online store. Here are some of the best things that you can do to accomplish this.

 

Personalize

Nothing can make your customers feel more special than personalized marketing techniques. To increase your online sales through this technique, you can study behavioral data, past preferences, and common actions of your consumers. You can also review comments and suggestions.

 

Only around 15% of companies understand the importance of personalization. Not only will it spike your purchases by up to 10%, it can also help generate customer loyalty. One key thing to think about when highlighting personalization is knowing what your customers need. For example, people in Maine would want to purchase a coat in October, while those who are in California would want a bathing suit in the same month.

 

Invest in Paid Traffic

Many businesses are intimidated to invest in increasing their website’s traffic because they think it is expensive. Although there are a lot of horror stories about brands who invested a large sum of money in paid traffic only to get no results at all, paid traffic can actually not only be cheap, but also effective if it is done right.

Having a great campaign strategy coupled with paid traffic is the key.

You just have to understand that paid traffic will not always work for your business on your first try. It involves tons of experimentation and ad variations. Knowing what your customers like can immensely help you to get it done correctly. Keep in mind that the most important thing about ads is that it has to be targeted towards the right person. If you would like to know more about how we can help your business do this, book in a free call with us today.

 

Have an Active Instagram

Instagram can present a big business opportunities. With over 500 million users, every single day, the social media platform has become one of the biggest apps in the world which connects brands to influencers and customers.

 

However, using Instagram for your business is not as easy as taking a photo and putting a witty caption along with it. By using hashtags strategically and posting at the right time of the day, you can increase your reach. Engagement is also one of the most important things that you should keep in mind. For this, you can hold giveaways and contests with your products as a prize. Additionally, you can add the product link itself to the post and give your followers a direct link to purchase the goods. For growing and engaging more Instagram followers we always recommend Magnetic Growth.

 

Consider Upselling Your Products

Upselling involves encouraging your customers to trade up what they are buying to a better, and usually, more expensive option. This can help drive more income to your business. Just remember not to be too aggressive and to focus on how the “better” product will help meet their needs. One great example of upselling is prompting airline passengers to upgrade to business class during bookings.

 

Tapping Press and Influencers

Publicity still remains as one of the most powerful techniques to improve the popularity of your business. To help more people know your products and brand identity, you can publish or pitch stories or posts to bloggers and journalists to help you promote online. Additionally, by tapping bloggers influencers, and focused websites, your brand can be seen by thousands of people in just a single post.

 

Make Your Website Simple

No matter how good your products are, if your store has a subpar design, you will lose potential customers. This is because an online shop which has a bad design may be deemed by customers as unreliable. Elements that contribute to bad design can either be the fonts, navigation and even the simple color scheme.

 

It is also essential to divide your products properly and cohesively. Think about how many products you want to put in a single page and the ratio of text with the associated photos. Another way to optimize your website is to have a live chat option in case your customers want to ask something about the product. These live chats allow your customers to have conversations with a sales representative so that they can address whatever concern they have without having to go through the longer process of e-mailing your business to inquire about something or request assistance.

 

E-mail Marketing

Do not underestimate the power of E-mail marketing. If it’s done right, this technique can significantly boost your e-commerce. While many businesses look for other ways to generate organic engagements and traffic, using e-mail as a form of marketing can start working immediately. It can even generate a new audience.

 

Sending campaigns in the form of automated e-mails can increase your revenue. There are also tons of ideas and options to captivate customers such as giving them incentives for subscribing to your newsletter, as well as reminding a visitor about the items that are still in the shopping cart so they can finalize their purchases.

 

Abandoned shopping carts are one of the most common problems of online businesses. In fact, Baymard Institute reported that 69.23% of carts are lefts without being purchased. A simple e-mail recovery campaign might possibly convince your visitors to go back to their cart and complete the purchase of the items. Make sure that your e-mail is witty and enticing so that it will grab the attention of the customer.

 

Another useful idea is to tie the sending of your e-mails with important calendar celebrations. You can send it out during events such as New Year’s Eve, Valentine’s Day, Christmas, Father’s or Mother’s Day, the Fourth of July, or Thanksgiving festivities. The key is to know which seasonal event clicks with your audience. Another effective strategy to using e-mail is to run an exclusive sale for those who receive your e-mail and responds.

For more for more Tips To Boost Your E-Commerce Store.

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Mobile comprised 52% of global internet traffic which only shows that people depend on mobile for their internet connectivity. The convenience of mobile allows people to access the internet anywhere allowing them to browse websites and access their social media. Mobile has been a game changer in past holiday seasons as shoppers take to their mobile phones to research on items up for display in brick and mortar establishments. Marketing strategies on mobile social media is a priority of any business or retailer because it gives them instant access to their customers and vice versa. The ease of communication on mobile social media encourages customer engagement and real-time responses. Mobile marketing is here to stay and as the year closes some trends have cropped up in the past months which will dictate the mobile marketing trends in 2019. Social media marketers should keep on top of these trends to keep their strategies fresh and up to date for the year 2019.

Augmented Reality (AR)

Consumers want immersive experiences and augmented reality (AR) can give it to them. The lush landscapes of 360-degree experiences promise to drive up engagement levels as AR breaks away as a technology traditionally used in gaming and extends its use in other platforms. Brands like Google and Apple have launched their own AR (Augmented Reality) in their own devices. Apple has unveiled ARkit 2 which will provide developer and organizations the technology to make AR apps.

AR mobile technology will be extending its functionality in 2019 in business applications. Some examples of how AR can be adapted to mobile platforms is through holographic presentations and interactive seminars.

Previously AR and VR (virtual reality) technologies have shown its potential in high-end games. You will remember the environments in Pokémon Go and Real Strike as examples of AR-based gaming.  AR is now being tapped to be used in the enterprise and consumer space.

Right now, the biggest market for mobile AR is the Asia-Pacific. The growth of AR in the region is also the fastest growing and is estimated to reach $80 billion by the year 2022. Dedicated AR applications are expected to have a three-fold increase between 2018-2022.

This next year promises to be a good year for AR/VR apps as it reaches beyond 5 billion. As technologies evolve and improve there is a need for more sophisticated experiences and incorporating AR modules in apps and other platforms can fill this need.

Artificial Intelligence

Artificial Intelligence is a hot issue among experts but the seeds of it are being planted as early as now.  The theory that artificial intelligence will bring about singularity or unfathomable technological growth is widely believed. Artificial intelligence is going to be one of the mobile marketing trends in 2019 as developers find further use for AI in mobile apps. AI is especially powerful in safeguarding security systems during the development stage and providing advanced security for e-commerce checkouts and payments.

AI is already being used in tons of gadgets that is linked to a smartphone app. AI enhances voice commands and predicts decisions even before you execute them on a device. Marketers have taken advantage of AI on mobile platforms. Facebook’s Pixel lets marketers predict products and services according to your browsing habits and advertises it directly into your newsfeed.

Artificial Intelligence promises to be more widespread and sophisticated in the coming year and beyond. You will find yourself depending more and more on digital assistants like Google Assistant, Siri and Amazon Alexa which are showing the way of the future. These robots will only increase in use and complexity in the foreseeable future. At this time, it has been estimated that 4 out of 10 businesses are using some kind of artificial intelligence and it is being used to optimize customer service. Shopping apps with AI-based chat support help customers complete transactions seamlessly.

Chatbots are the primary reason that AI is on the rise in mobile applications. Chatbot applications can save businesses an estimated $7.5 billion a year. The value of the worldwide AI industry is staggering and can go past $1.2 trillion in 2019. There will be an ever-growing pool of “intelligent applications” at this point and it will include voice search, predictive text, GPS, e-mail classifications, quick and correct translations, and e-mail photo classifications. Artificial intelligence will be adopted in various mobile apps and its integration in marketing and businesses promises to be explosive and controversial in the years to come.

Cloud Apps

Right now, you can store anything on a cloud whether you are an individual or a business entity. Storing data through a cloud promises to be more efficient since you can access information instantly. Cloud frees you from physical and geographical constraints since you can get your information wherever you have an internet connection. Cloud is one of the essential technologies in developing apps. Applications such as artificial intelligence, machine learning, and IoT (Internet of Things) need huge storage space and cloud offers the most viable solution to this dilemma.

Internal servers are often impractical, inefficient and come at a high cost. Large volumes of data cannot be stored on a single mobile device and the cloud provides users with storage space to free up device memory for all app users.

The cloud has revolutionized how we store data and made our mobile phones that much powerful. You only need a minimum space in your smartphone’s internal memory since all major applications run from storage fetched from the cloud.

Google Drive, Dropbox, and One Drive applications are cloud storage extensively used and integrated into mobile users’ suite. Cloud is expected to expand exponentially in the coming years and it is predicted that mobile data traffic from cloud apps will be up to 90% by 2019. Mobile cloud traffic is expected to have an annual growth of 60% as more and more people use mobile for their internet browsing.

Blockchain

There is an imminent disaster with the prevalence of mobile. Security experts believe that 75% of mobile apps will not pass basic security tests. There are prevalent gaps in mobile security that hackers will continue to exploit and steal sensitive and confidential information.  Lapses in mobile security is a trend that will continue to the next year.

Individuals and business are increasingly dependent on mobile and there has been astounding lapses among employees in securing their company-issued devices. Research by Dell shows that at least 22% of employees have lost a corporate-issued device while a Ponemot Institute study found that just 35% of employees use a PIN code or password to secure their devices. Corporate devices at the wrong hands can lead to a chain effect of security lapses and invasion of sensitive information.

Users are continually feeding and managing sensitive information in their smartphones such as credit card info and they need strong security measures to protect all valuable data. The goal of developers in 2019 is to focus on finding a solution to correct gaps in mobile phone security. Blockchain encryption is seen as the most promising technology to protect user information in mobile phones and other devices.

Encryption coupled with blockchain technology will be a complex system that promises to be unbreakable. Without a decryption key, it will be impossible to fool the system. Blockchain allows any system to grant access to multiple users but at the same time establish verification systems that are adjusted. This system of verification is applicable in the legal and financial sector where parties don’t need to see or communicate with each other. Contracts and documents are passed around for multiple signatories and it can be accessed and edited by multiple parties all at once. Verification happens by analyzing the blockchain and seeing the adjustments made.

Blockchain promises to be a revolutionizing technology that can change how transactions and business is made through failsafe security.

Long Form Content

Long form content is better rewarded in Google search engines and the trend will continue to the next year. Search engines reward lengthier posts because of readers’ need for trustworthy and informative content. Content should be at least 2,000 words to be considered a long form. It is not just the algorithm of Google which likes long form but readers as well. A survey by BuzzSumo shows that from the 100 million articles analyzed long-form content gets more social shares compared to short content and the longer the content the greater the likelihood of a like or a share.

Long form content should be written as in-depth information on subjects to be used as a quality resource. Readers favor long-form content because it demonstrates more authority on subject matters and while short-form content is easier to make it is better to invest on longer content since it can get your article more exposure in Google rankings and social media.

Social Media

Social media is still an indisputable juggernaut for mobile marketing trends in 2019. Social media platforms connect communities and businesses with consumers resulting in a fast transfer of information which highlights products and services. If you haven’t tapped into social media platforms in your marketing plan consider doing it for the year 2019. Social media is the best place to generate consumer engagement and create brand awareness. Facebook dominates but you can tap into other growing social media platforms such as Instagram and Twitter. You can humanize your brand by creating video ads specific to social media such as creating Instagram stories. You can create a brand persona on Twitter that engages users’ interest by sharing jokes or interesting memes. Creating your presence in social media platforms opens up a vast opportunity for customer connection and communication.

Social Media Influencers

Social media influencers have long-standing fame in social media with some having followers up to the millions. Influencers are predicted to be part of the mobile marketing trends in 2019. Brands are now recognizing them as a growing force that can help them in their marketing efforts as consumers have become less receptive of influencers specifically chosen by brands. Businesses and retailers are now taking the subtle approach by having long-term relationships with influencers for their mutual benefit. Organic endorsements are the reason why brands team up with social media influencers. Peer to peer marketing or organic endorsements allows brands to show relevant content and information about their products and exhibit their value.  Organic efforts happen through asking questions, feedback or simply starting a conversation about the brand.  As an example, Selena Gomez is the top followed celebrity on Instagram and has teamed up with Louis Vuitton for more organic endorsements. Social media influencers can give your business an added boost by showing their followers the benefits and value of your products.

Snack Ads

“Snack ads” was created by businesses for ever-shortening attention spans and is going to be a part of the mobile marketing trends in 2019. Snack ads are videos which are less than ten seconds long and were developed by brands to keep consumers’ attention. According to an audience attention span scale, 10 seconds is the optimum time that a consumer will watch a video AD through.  A 60-second video will have almost half of its audience lose interest. YouTube is already showing snack ads and Fox is following the example announcing that they will be releasing snack ads on their streaming and linear programming.

Conclusion

Mobile marketing trends in 2019 see the holdover of some elements that have proved to be a strong force in recent years such as social media platforms and influencers. Social is part of people’s habits so it will only grow stronger in the coming year. We may see the integration of developing technologies in business and consumer niches enhancing the experience of the consumer as AR/VR apps and Artificial Intelligence become more developed and sophisticated. The coming year is a challenge for developers to come up with unbreakable mobile security systems for better transactions and blockchain technology promise to be a solution. All in all, we look forward to new technologies having more widespread use and giving consumers more unforgettable experiences.

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