If you depend on your smartphone for almost everything you probably switch on to your social media and favorite websites on your smartphone especially when you are on the go. Social media and any website now extensively use video content to share stories from users, or video marketing from businesses and retailers to create brand awareness. If you are a smartphone user you would be aware of the hassle of turning your smartphone horizontally just to see the full-scale video presentations at hand. Gone are those days as most social media interface is switching to vertical videos. You can switch to your favorite videos without changing the orientation of your phone.  Vertical videos prove to be the future based on research on click per minutes, favored by users everywhere. For businesses and retailers, this should be an eye-opener as they shift to vertical video marketing as part of their social media marketing strategy.

 

Social Media Marketing and Social Videos

Most people are now on some type of social or another and when we mean most people, we mean about 2.77 billion people worldwide as of 2019. Social media platforms are the most extensively used sites where people interact, share stories, communicate and message.  If you are a business or retailer you will find most of your customers or leads on social media.

Users love videos, as percentages go 91% of customers have watched a video about a product or service they care about.  Businesses know the importance of videos as well, 82% of businesses perceive videos as important to their overall marketing strategy. It is a fact that videos are all important but people are caught on the impasse of going vertical or horizontal. At first, people frowned upon vertical videos because of the reduced size compared to wide screens and it just plain looks like amateurish stuff and no business wants that. However, with the popularization of smartphones comes the preference for vertical videos and vertical video marketing saw better results and everyone found that they should just go with the flow.

People Use their Smartphone to View Social Media

People only have a short time frame to access their social media as they go to their workplace and they usually access it on their smartphone. Smartphones are designed to receive and make calls and so it has been designed to be vertical. All of your experience on your smartphone including online browsing is designed to be vertical including videos, in fact, according to a MOVR Mobile Overview Report 94% of users hold their phone vertically when watching a video!

Social media platforms know this fact and have increasingly become mobile friendly. Holding your phone upright allows you more access and freedom to type away and access menus, and use social media interfaces in a more natural and intuitive way.  Social media platforms know that optimizing mobile experiences is the way to go and major social media such as Facebook, Instagram, YouTube, and Snapchat have removed the black bars on vertical videos to give videos a more appealing look for users.

Social media platforms have embraced the Vertical Format

Social media platforms know the impact of mobile use on the way they should present media such as videos on their sites. It has been estimated that 52% of global internet traffic comes from mobile traffic.

YouTube is the number one video sharing app and number one video-oriented social media platform. They adopted a vertical video format not just on their mobile but on other devices such as desktop which adjusts size based on video aspect’s ratio.

Facebook stories were released on mobile apps, desktop sites and WhatsApp strengthening their hold on vertical videos.

Instagram direct their users to use their Instagram stories interface more and have released IGTV which is kind of like YouTube for vertical videos. IGTV is a vertical video application that allows you to upload videos up to 10 minutes in length as a regular user or up to 60 minutes if you are popular.

Snapchat is the original in making attention-grabbing self-destructing videos and images go viral. They are constantly upgrading their interface to encourage vertical videos for both its users and advertisers. Snapchat is constantly upgrading its features to catch the interest of its community.

Vertical Video Marketing for Better Engagement

Businesses that have adopted vertical video marketing attest that it did wonders for their social marketing strategies and customer engagement. Vertical videos catch more of user’s attention and according to Wibbutz, a platform for creating automated videos there is a 130% increase in views and 4 times more engagement in Facebook when using vertical videos.

Vertical videos on mobile phones also have an added advantage: it takes up the entire screen space so your viewers will not be distracted by other factors such as comment sections. A full-screen space gets your products full focus and no other distractions giving you the time to shine.

Vertical videos also have a higher completion rate. According to MediaBrix, a digital advertising company, they found that viewers only watch horizontal videos till the end 14% of the time while vertical videos are watched to its completion 90% of the time.

Vertical Video Equals Minimal Effort

It is human nature: people are just too preoccupied or to be honest, too lazy to turn their phone sideways to watch a video. If you are on a cramped train on your way to work, it’s just too much hassle to put your phone in a certain angle. Constantly on the move, or passively sedentary, horizontal is just an unnatural way of looking at stuff on your smartphone.  A lot of businesses are going vertical and shooting videos in a vertical format including the New York Times. If your business is still using a horizontal format, better look in user’s trends and adopt the format that clicks with the majority so your videos and infomercials on social media can gain traction. You might be losing the opportunity to connect with your customers if you are still not using the vertical format. Vertical videos are also easier to record so if you are planning your next social marketing strategy use vertical video marketing formats for ease of use for both creators and viewers.

 

If you would like to know how we can help you create vertical videos that convert more customers, get in touch today!

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Digital technologies, particularly smartphones, have become more than a tool for countless people today. The smartphone technology has catapulted its status into one of the key elements in our lifestyle. Think about it; we use smartphones to look for places to eat, hotels to stay at, book flights, and to check up on how our family and friends are doing. The things that you can do with the modern crop of mobile phones are endless, and businesses realize that.

 

In fact Google announced three years ago that mobile web searches surpassed desktop searches significantly. This signaled the advertising and marketing trend gearing towards mobile phones.  If you want to know more about B2B Marketing 2019 on Mobile, keep on reading.

 

What is B2B?

B2B or Business to Business Marketing is the technique used by many companies that deal with products and services. The B2B method of marketing involves promotion of a company’s offers to another company. This type of marketing has many similarities to the usual consumer marketing. However, the B2B buyers make their decisions to elevate the standing of their company in terms of profit.

 

Rise of B2B on Mobile

Regardless of what service or product your business is offering, or who your target market is, mobile marketing strategies should be on the top of your list. Since your consumer prefers looking at your company through their mobile devices, business buyers reflect the same thing as well. Mobile devices are now considered as the ideal way to discover potential vendors and future service providers.

 

In a study by Millward Brown Digital and Google, around 42% of researchers use their mobile phone for purchase matters, and this is not just limited to the B2B researchers that are in their homes. They also use their mobile devices for work while they are at their office. Furthermore, Google reported that around 50% of all inquiries about B2B were made using smartphones.

 

Why Push for Mobile B2B?

In order to make sure that your company is not letting opportunities go, advancing your customers’ and business researchers’ mobile experiences are the best thing to do. A research by Regalix found out that approximately two-thirds of B2B companies are already equipped with apps and even maintain their own mobile websites. This is why having this is not enough to cut out the competition.

 

The key is to use your mobile advantage is to make and promote a strong brand that will resonate with people who use their mobile phones to keep up with the upward trend of its use in shopping. In fact, over 90% of marketers who use mobile marketing said that they have consistently produced better ROIs.

 

The way businesses are approaching how to present their offers is changing. Now, mobile-friendly sites are ranked higher than desktop-only ones. Boston Consulting Group, a multi-industry consulting group said that although B2B purchasing is complicated, tons of buyers have been using smartphones and this is reshaping the B2B Marketing 2019 scene. Additionally, pushing for moves to enhance B2B on mobile devices increases client loyalty and makes a great difference in decreasing the purchasing time.

 

Crafting B2B Mobile Experience

Creating an effective mobile experience relies on a mobile-first foundation. It is essential to understand mobile technology’s role to engage customers and buyers and to develop a surefire strategy for each market.

 

Another important aspect to note is to use all of the advantages of smartphones and other mobile devices such as helpful links, cookies, and location data. Strategizing on the aesthetics to be used is also immensely helpful in order to attract attention. Understanding that people need a more personalized feel throughout their time on your site is also vital. With B2B Marketing 2019, growing your business can finally become a reality.

 

For more information on how we can help your company be a mobile marketing machine contact us today!

 

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If you’re reading this, more than likely, you have ventured into the world of online business at some point. As an entrepreneur, you have a dream to create residual income or a clientele base to satisfy the hunger your business craves daily. Sadly, many people who start out on a business venture won’t be able to see it to completion because they lack the strength to push through obstacles which eventually stand in their way.

For this article, I interviewed Rohan Sheth, founder of Rohan Sheth Consulting, and asked him to shed some light for entrepreneurs who are continually searching to make themselves and their businesses better. Here are five habits you should practice in order to achieve the success you desire.

1. Give content away for free.

As an entrepreneur who is trying to pay the bills, the thought of giving something away for free is a hard pill to swallow. In fact, it seems contradictory to what you’re trying to accomplish with your business. However, there is a strategy involved in giving away free content. Naturally, companies have tested this, and Costco was one of them. In 2014, the company told The Atlantic that sales jumped 600 percent after testing their market with free samples.

Sheth explained in order to create a brand people can know, like and trust, you need to build value around what you do. The good news is, you don’t have to continue giving things away for free. Once you have trust, you can build your reputation in your niche. Balance the give and the ask, and your business will begin to see results.

2. Stay consistent on tasks.

Like any entrepreneur on any given day, your workload is tremendous. You juggle 50 different tasks at one time, and it seems there is always something you could be doing.

During this phase of your business, it’s imperative you stay consistent on the projects you send out, especially on the web. Your audience sees what you are producing and during this time, they become acquainted with what you are giving them. For example, if you publish a blog post every Monday, your audience would be upset if, come Monday, a new article wasn’t there. Make sure you stay consistent with everything you are sending out.

Pushing consistent content to your audience does a lot of things to help your business. Not only is most of this going to be free for your audience, it will build your credibility and help you establish a foothold in your industry. Plus, it’s always nice when your audience is not only reading but consistently talking about your brand.

Being consistent is crucial in order to balance this dynamic within your target audience.

3. Live a healthy lifestyle.

I know what you’re thinking — I’m too busy to workout or do cardio, said every entrepreneur on the planet.

Those who understand the need to take care of their body as much as their business are the ones who benefit from the effects of leading a healthy lifestyle. One of the greatest benefits of exercising is the fact it increases your endorphin levels, which helps your brain think more clearly. It basically clears out the cobwebs. Better yet, being cooped up in your office all day with low light in front of a computer screen leads to serious depression issues.

Living a healthy lifestyle can eliminate all of this and create less stress levels for you to deal with later on in your workday. In fact, there’s a good possibility you’re not exercising enough, says CBS Atlanta. Take some time out of your day and go for a run or walk the dog. Just do something.

4. Have a plan for your goals.

Goals help you stay on track. Plans allow you to get there. Sometimes entrepreneurs are just ready to start their business, not really knowing what to expect or what their end goal is. Having a business goal can help you measure success and, if you write it down somewhere, it becomes more real to your company because it transfers from a thought in your head to a tangible thing you can see. Now you can start to focus on the goal you have.

Where do you want your company to be in one year? Write it down. Where do you want your company to be in six months? Write that down as well. Now, create an action plan on how you need to achieve these goals.

No matter which successful entrepreneur I talk to, each one of them have grasped the idea of setting and achieving goals in their business. This is where a lot of so-called entrepreneurs miss it. They have the vision and the dream, but they fail to plan it all out so the business can realize what they’ve seen in their head.

It isn’t real until you write it down.

5. Take time for family.

Part of being a successful business person is knowing how and when to manage your time. There is a balance between family and work, and you have to be a professional time master in order to accomplish it. One of the reasons entrepreneurs burnout and quit is because someone forgot there’s other people living with them. The job can put a strain on the whole family if you cannot figure out which time is best for work and which time is best for family.

One suggestion is to sit down with your family and explain the rules. This is just an example, but if you begin work at 6 a.m. every morning, and you know you could be finished with everything by 6 p.m. every night, tell your family. This way they know if it is 5 p.m., you’re still at work, and you shouldn’t be bothered. On the other side of the coin, if it’s 6:30 p.m. and someone emails you, it’s up to you to adhere to the rules of time management.

Sit down with your family and pick the time that works for everyone. Set aside time for a day off, too.

Conclusion.

Not every entrepreneur will become a success. Some will choose other things over their business. Others will burnout because, frankly, they burnt the candle at both ends. Worse yet, some will be completely ignored.

However, Sheth believes if you follow each of these five habits, you can be found in the ranks of successful entrepreneurs who have realized it’s a little bit of strategy, a little bit of healthy and a little bit of family that makes up the whole part of the entrepreneur in the end.

Spencer, Jennifer.  Successful Entrepreneurs Never Compromise on These 5 Fundamentals. Entrepreneur., 2017. Entrepreneur.com. August 17th.
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Peter Drucker, widely considered the father of management, was believed to have said, “Culture eats strategy for breakfast.” I like to add, “Humility makes the best utensil.”

Humility is a broad, mysterious, elusive term. Its connotative range runs from principles of psychology to religion to ancient story and myth, and most regard it as a positive or desirable trait.

However, in the business context, it’s not always viewed as primary or functional, but more as a peripheral lagniappe to a successful leader’s mix of skills. Think, “He’s a great leader who produces results right on schedule, and he also happens to be humble, which is a plus.” Or, “She infuses a clear sense of purpose into her team at every meeting. It doesn’t hurt that she has a humble personality as well.”

The flaw in this type of thinking is the assumption that humility is not necessarily integral to one’s success as a leader in the long term. It assumes one’s experience, technical skills and expertise are the core drivers of their success, and the more human relationship-oriented soft skills (like humility, communication and the ability to develop trust) are added features that make everything a little bit nicer.

There’s a growing body of research showing that this is the inverse of the truth when it comes to organizational health and success. The aforementioned soft skills are increasingly understood to be the core drivers of successful teams, while experience and expertise are less germane to sustained success, especially the higher a leader is in an organization. The higher you go, the more indispensable the soft skills become.

To put it more simply, humility and a lack of self-entitlement are not only correlative or indirectly associated with success in an organization — they are causative. Humility often creates the path for success.

This is illumined when one considers the effects that conceited ways of thinking and behaving can have on a leader’s progress. If a leader assumes they deserve a client’s business, it’s likely they won’t work as hard to earn it. An ego-driven leader will often carry the general assumption of a success narrative (“I’m going to become successful simply because I personally believe it”) that ironically disintegrates the resolve to work hard for success when it inevitably doesn’t happen on their terms. There’s no doubt about it: The ones who tend to succeed most are typically the ones who feel they deserve it least. It’s hard to work hard without humility.

Rohan Sheth, an acquaintance of mine and the founder of a digital marketing firm that handles over $500,000 in advertising capital each month, is a prime case study in this regard. Although he grew up in relative wealth in his home country of India, when he moved to Canada as a young man, he was forced to start from nothing. He didn’t view his world through the lens of his former life of wealth and assume he was entitled to the same circumstances in America simply because he had grown up with them. Instead, he worked his way up from an entry-level position at McDonald’s to managing — at 27 — one of the fastest-growing digital marketing firms in Canada.

“I realized very early on that I’m not entitled to anyone’s advertising dollars,” he said. “I have to consistently deliver the best work we can deliver,” Rohan told me. Rohan’s intense focus on the end product and the customer benefit his firm delivers impressed me. One indication of humility is a primary focus on the customer or client’s experience of your service, not how well your service seems to be performing financially. This nuance is subtle but crucial.

All business issues are people issues in some way. Toxicity and dysfunction in an organization can usually be traced back to issues of trust, political maneuvering, egos in conflict, and the like. Conversely, a business that runs well usually has a healthy infrastructure of trust, character, relationships and a commitment to putting others first. The implication is that any leader must learn to see their own character and ability to build trusting relationships as a business asset, something as crucial and irreplaceable as any other core competency.

Soft skills make hard numbers.

Lafitte, Jared. Humility: Your New Key Business Asset. Forbes., 2017. Forbes.com. September 7th.

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Facebook is the choice of many startups and individual marketers who begin their online journey in business. Rightly so, as Facebook is the most popular social network on the planet, and many people call this network home. This is why it’s such a great place to grow your business and create new clients and followers.

The concept of growing your brand on Facebook isn’t new. However, as Facebook has evolved, so have the strategies that surround a successful marketing plan on this platform. Simply using the same old techniques doesn’t always work quite as well as they used to.

In this article, Rohan Sheth, founder of Rohan Sheth Consulting, Aaron Chavez, co-founder of Media Maven, and digital marketing expert Joel Contartese share three practical ways you can take your brand to the next level on Facebook. When it comes to evolving Facebook strategies and growing your brand naturally, these three guys know their stuff.

1. Use split testing in Facebook advertising.

Aaron Chavez, co-founder of Media Maven, explains one of his favorite ways to hyper-target his following for his business is to use Facebook advertising. Chavez says this is the best way to pinpoint the exact follower for your brand on Facebook. “After testing all other popular ad platforms we’ve found that no other platform produces as high of a return on ad spend compared to Facebook.”

Facebook advertising allows your brand to locate the follower who wants exactly what you have. One of the functions of Facebook ads is how it allows you to use split test messaging to find the best message that resonates with your followers. If you want to reach people in Montana who like to fish, love kitesurfing and enjoy drinking tea, then you can target them and only them with an offer.

In order to split test your ads, write two Facebook posts you can compare against each other, changing only one or two concepts within the post so you know which one is which. This way, you completely understand what the motivation is within each posting.

In the example below, PostPlanner used the same link destination, yet it changed the wording just a tad in order to see its followers responses.

2. Continue to share quality content.

If there’s one thing your brand should always do on Facebook (and everywhere else) is to share quality content. Joel Contartese, digital marketing expert and brand strategist, says, “Facebook is a game of give and take. Sharing high quality content which is both educational and informational is key to maintaining a healthy relationship with your audience.”

When your brand continues to share quality content consistently, which helps your market, you build trust within your community.

It’s important to remember even the little things like this on Facebook because, even though these people may not be actively purchasing a product or opting into your email list, they are consistently engaging with your brand. It puts your business top of mind with your target audience.

Jay Baer, author of Youtility, confirms this idea when he gave an example of the Geek Squad in his book. He shared how the Geek Squad continually shared ideas and tips about how to fix computers every day. A friend of the CEO came to him and told him he was giving away great information for free by doing this, and how they should be charging for it. But, the CEO of the Geek Squad understood if they continued to give quality information to their market, sharing how their audience could fix their computers, the day would come when their audience couldn’t fix their computer — and those people would come to the Geek Squad because they were building trust every time they shared valuable content and tips.

Ian Anderson Gray from Seriously Social understands not every post he shares should be about his brand, but about how he can help his followers. Gray reports an 80/20 consistent sharing method for the best results — 80 percent other people’s content and 20 percent his own branded content. It helps further engagement and conversation and keeps his audience connected to his company.

It’s the same way for Facebook. You already know what your target audience needs help with. If you don’t, find out. Share tips and techniques they can use every day — and give it away for free. You will establish a brand presence on Facebook which will keep them engaging. When the time comes to press the “buy now” button, they will be there because they remember all of those quality pieces you gave away.

3. Know what your audience wants on Facebook.

People have different habits everywhere they go. One may head to Twitter and immediately retweet three tweets in their stream. This same person may get on Facebook five minutes later and disregard the first twenty posts. You have to learn your audience and their habits on the Facebook platform.

Rohan Sheth, founder of Rohan Sheth Consulting, explains how interacting with your audience can help you gain the information you need to consistently give them what they’re interested in. It also helps you learn the individual you are trying to target.

“You can tell very quickly after making a social post if it is something people are interested in or not just by the engagement, shares, likes or comments,” says Sheth. This helps me constantly tailor my content and adds to my audience.”

One great practice your brand should be doing for the Facebook platform is to create three personas that your brand will be targeting. While you may have 100,000 followers on Facebook, it’s impossible to create a relationship with every one of these people. However, with social media persona marketing in place, you will be able to get to know these people through targeting practices.

For example, your first persona your business creates could be “Jenny”. She’s a 30-year-old woman who works from home. She loves the Facebook platform for her business and she uses Facebook ads and content marketing to get her message across to her followers.

Using the facts from your three to five created personas you can then begin to target these “people” on Facebook and interact with them. Make sure you create personas your business is capable of being relevant to and impacting on a business and emotional level. This way, you can always know what your audience wants through the use of created personas.

Facebook is always evolving. However, these three tips will always give you a great head start with your competition. Remember Facebook is a “social” platform. While gadgets, tools, and personas are great to establish connection, it’s up to you to make a personal impact. So, get in the mix with your congregation and build relationships and trust.

 

Harman, Wade. 3 Tips To Grow Your Brand Using Facebook., 2017. Entreprenuer.com. May 3rd.

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Somewhere there’s a client who is having all of their digital marketing problems taken care of. One of the consultants who is part of this movement is Rohan Sheth, founder of Rohan Sheth Consulting, a company he started from a love and expertise he learned about himself.

Rohan takes the time to make personal house calls, buy fine wine for his clients, and more importantly, get results with his marketing services. In an era where customer service is king and social engagement is the new normal, Rohan outshines the rest with his exceptional ideas and strategies.

But it’s never been relaxed working hours for Rohan. Not so long ago he was a McDonald’s employee who was doing the nine to five workday. It’s amazing how people like Rohan Sheth break out of their shell, let’s find out more.

Rohan, what made you decide to start your own digital marketing company?

I started working at McDonald’s at fifteen because I saw what bad money management could do to your life. By the age of 17, I was already a manager at McDonald’s and climbing the ladder quickly. I quit McDonald’s for a few years to focus on school, but when one company offered me a job with less pay than what I was accumulating at McDonald’s, I simply went back to McDonald’s.

One thing I excelled at was direct sales, after McDonald’s, I went into this line of work and began making $15k – $20k per month. During this time I started developing a love for online marketing. I was already great at working with people, so once I learned I could combine online marketing, direct sales, and the power of persuasion I had with people I started a digital marketing firm that I run today.

You have to figure out what you’re great at and then drive toward this goal. Sometimes people get lucky and find it earlier in life than others. Sometimes you find yourself learning this at a later stage in life, but the important thing is to FIND your talent.

What were your views on your startup? Did you develop a team of people early on?

From the beginning, I was a jack of all trades type person in my company. I would sell it, fulfill it, manage the deal, and pretty much do everything myself for the agency.

Once I had scaled the company to where I couldn’t provide productive growth anymore by myself, I began to bring a team of people on board to help continue the vision I had for my company.

Sometimes it’s necessary to bring on a team in the beginning. Especially if you have startup money to do so. More can get accomplished and it doesn’t take a long time for growth to happen. However, since most people don’t have startup capital, they have to do it like I did, grow the company solo.

Once you do decide to bring on a team of people to your business, make sure you are onboarding employees or contractors who bring value to your business in a positive way. Since my team onboarding in 2015 until today, we have tripled the company in value and growth.

Was there a moment when you were scaling your business alone when you realized this could be something big?

I realized the full potential of the company was right before I began to onboard team members in 2015. This was when I started to see the big picture and huge numbers from the growth happening online right before my eyes.

Once I saw this happening, I capitalized on the visibility and started to double down on everything I was doing that year. One thing which was important for my business was the ability to stay consistent in order to reap these conclusions for my company.

How can you reap the rewards if your audience doesn’t get a chance to see what you can do? Only taking advantage of your business during certain high times is not the way to scale a business effectively. You’ve got to be down there in the trenches, even when everyone else can’t see where your business is heading, it’s important to keep that vision intact.

It’s like a seed you bury in April. You can’t see the seed, but you water it daily. You have faith that the thing you planted so long ago will finally sprout from the ground and begin growing. It’s only when the seed sprouts from the earth that everyone else can see what you have been seeing faithfully for so long. Keep watering.

What are some of the biggest accomplishments of your business?

One thing that stands out specifically to me is how we took a company from $30,000 to $1.6 million. We have taken multiple companies into the value and growth of over a million dollars each month.

Honestly, while all of these numbers are great to look at, the thing which I feel is our biggest accomplishment is seeing a customer come to us in the beginning and feel like their business won’t make it. It’s like the seed they planted and watered, their faith wavers a bit and they need help.

Our biggest accomplishment is watching these clients leave our office showing the results of what they first envisioned so long ago. That’s why I do what I do. To create a happy customer, a successful customer and there’s no better feeling than.

Finally, how are you transitioning your customer base to learn more about your many areas of expertise within your company?

For a while, my company was known for building your business using Facebook ads. However, we have transitioned our customers into a broader work arena for my business by sharing information about the successes of other social platforms and strategies as well.

For instance, we share information about YouTube ads and other media buying outlets which can provide growth and leverage for their company online. Today people understand we are a large media buyer with expertise in all things digital marketing, not just Facebook ads.

It’s the simple theory of producing informative strategies that will work for our clients. This can come in the form of blog articles, YouTube videos, Facebook Live video’s, and even simple social media posts. Any kind of way to get the information out there is a great strategy to leverage more expertise for the business.

 

Spencer, Jennifer.  Meet the Digital Expert Managing Over $500k a Month on Facebook., 2017. futuresharks.com. July 20th.

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