Mobile comprised 52% of global internet traffic which only shows that people depend on mobile for their internet connectivity. The convenience of mobile allows people to access the internet anywhere allowing them to browse websites and access their social media. Mobile has been a game changer in past holiday seasons as shoppers take to their mobile phones to research on items up for display in brick and mortar establishments. Marketing strategies on mobile social media is a priority of any business or retailer because it gives them instant access to their customers and vice versa. The ease of communication on mobile social media encourages customer engagement and real-time responses. Mobile marketing is here to stay and as the year closes some trends have cropped up in the past months which will dictate the mobile marketing trends in 2019. Social media marketers should keep on top of these trends to keep their strategies fresh and up to date for the year 2019.

Augmented Reality (AR)

Consumers want immersive experiences and augmented reality (AR) can give it to them. The lush landscapes of 360-degree experiences promise to drive up engagement levels as AR breaks away as a technology traditionally used in gaming and extends its use in other platforms. Brands like Google and Apple have launched their own AR (Augmented Reality) in their own devices. Apple has unveiled ARkit 2 which will provide developer and organizations the technology to make AR apps.

AR mobile technology will be extending its functionality in 2019 in business applications. Some examples of how AR can be adapted to mobile platforms is through holographic presentations and interactive seminars.

Previously AR and VR (virtual reality) technologies have shown its potential in high-end games. You will remember the environments in Pokémon Go and Real Strike as examples of AR-based gaming.  AR is now being tapped to be used in the enterprise and consumer space.

Right now, the biggest market for mobile AR is the Asia-Pacific. The growth of AR in the region is also the fastest growing and is estimated to reach $80 billion by the year 2022. Dedicated AR applications are expected to have a three-fold increase between 2018-2022.

This next year promises to be a good year for AR/VR apps as it reaches beyond 5 billion. As technologies evolve and improve there is a need for more sophisticated experiences and incorporating AR modules in apps and other platforms can fill this need.

Artificial Intelligence

Artificial Intelligence is a hot issue among experts but the seeds of it are being planted as early as now.  The theory that artificial intelligence will bring about singularity or unfathomable technological growth is widely believed. Artificial intelligence is going to be one of the mobile marketing trends in 2019 as developers find further use for AI in mobile apps. AI is especially powerful in safeguarding security systems during the development stage and providing advanced security for e-commerce checkouts and payments.

AI is already being used in tons of gadgets that is linked to a smartphone app. AI enhances voice commands and predicts decisions even before you execute them on a device. Marketers have taken advantage of AI on mobile platforms. Facebook’s Pixel lets marketers predict products and services according to your browsing habits and advertises it directly into your newsfeed.

Artificial Intelligence promises to be more widespread and sophisticated in the coming year and beyond. You will find yourself depending more and more on digital assistants like Google Assistant, Siri and Amazon Alexa which are showing the way of the future. These robots will only increase in use and complexity in the foreseeable future. At this time, it has been estimated that 4 out of 10 businesses are using some kind of artificial intelligence and it is being used to optimize customer service. Shopping apps with AI-based chat support help customers complete transactions seamlessly.

Chatbots are the primary reason that AI is on the rise in mobile applications. Chatbot applications can save businesses an estimated $7.5 billion a year. The value of the worldwide AI industry is staggering and can go past $1.2 trillion in 2019. There will be an ever-growing pool of “intelligent applications” at this point and it will include voice search, predictive text, GPS, e-mail classifications, quick and correct translations, and e-mail photo classifications. Artificial intelligence will be adopted in various mobile apps and its integration in marketing and businesses promises to be explosive and controversial in the years to come.

Cloud Apps

Right now, you can store anything on a cloud whether you are an individual or a business entity. Storing data through a cloud promises to be more efficient since you can access information instantly. Cloud frees you from physical and geographical constraints since you can get your information wherever you have an internet connection. Cloud is one of the essential technologies in developing apps. Applications such as artificial intelligence, machine learning, and IoT (Internet of Things) need huge storage space and cloud offers the most viable solution to this dilemma.

Internal servers are often impractical, inefficient and come at a high cost. Large volumes of data cannot be stored on a single mobile device and the cloud provides users with storage space to free up device memory for all app users.

The cloud has revolutionized how we store data and made our mobile phones that much powerful. You only need a minimum space in your smartphone’s internal memory since all major applications run from storage fetched from the cloud.

Google Drive, Dropbox, and One Drive applications are cloud storage extensively used and integrated into mobile users’ suite. Cloud is expected to expand exponentially in the coming years and it is predicted that mobile data traffic from cloud apps will be up to 90% by 2019. Mobile cloud traffic is expected to have an annual growth of 60% as more and more people use mobile for their internet browsing.

Blockchain

There is an imminent disaster with the prevalence of mobile. Security experts believe that 75% of mobile apps will not pass basic security tests. There are prevalent gaps in mobile security that hackers will continue to exploit and steal sensitive and confidential information.  Lapses in mobile security is a trend that will continue to the next year.

Individuals and business are increasingly dependent on mobile and there has been astounding lapses among employees in securing their company-issued devices. Research by Dell shows that at least 22% of employees have lost a corporate-issued device while a Ponemot Institute study found that just 35% of employees use a PIN code or password to secure their devices. Corporate devices at the wrong hands can lead to a chain effect of security lapses and invasion of sensitive information.

Users are continually feeding and managing sensitive information in their smartphones such as credit card info and they need strong security measures to protect all valuable data. The goal of developers in 2019 is to focus on finding a solution to correct gaps in mobile phone security. Blockchain encryption is seen as the most promising technology to protect user information in mobile phones and other devices.

Encryption coupled with blockchain technology will be a complex system that promises to be unbreakable. Without a decryption key, it will be impossible to fool the system. Blockchain allows any system to grant access to multiple users but at the same time establish verification systems that are adjusted. This system of verification is applicable in the legal and financial sector where parties don’t need to see or communicate with each other. Contracts and documents are passed around for multiple signatories and it can be accessed and edited by multiple parties all at once. Verification happens by analyzing the blockchain and seeing the adjustments made.

Blockchain promises to be a revolutionizing technology that can change how transactions and business is made through failsafe security.

Long Form Content

Long form content is better rewarded in Google search engines and the trend will continue to the next year. Search engines reward lengthier posts because of readers’ need for trustworthy and informative content. Content should be at least 2,000 words to be considered a long form. It is not just the algorithm of Google which likes long form but readers as well. A survey by BuzzSumo shows that from the 100 million articles analyzed long-form content gets more social shares compared to short content and the longer the content the greater the likelihood of a like or a share.

Long form content should be written as in-depth information on subjects to be used as a quality resource. Readers favor long-form content because it demonstrates more authority on subject matters and while short-form content is easier to make it is better to invest on longer content since it can get your article more exposure in Google rankings and social media.

Social Media

Social media is still an indisputable juggernaut for mobile marketing trends in 2019. Social media platforms connect communities and businesses with consumers resulting in a fast transfer of information which highlights products and services. If you haven’t tapped into social media platforms in your marketing plan consider doing it for the year 2019. Social media is the best place to generate consumer engagement and create brand awareness. Facebook dominates but you can tap into other growing social media platforms such as Instagram and Twitter. You can humanize your brand by creating video ads specific to social media such as creating Instagram stories. You can create a brand persona on Twitter that engages users’ interest by sharing jokes or interesting memes. Creating your presence in social media platforms opens up a vast opportunity for customer connection and communication.

Social Media Influencers

Social media influencers have long-standing fame in social media with some having followers up to the millions. Influencers are predicted to be part of the mobile marketing trends in 2019. Brands are now recognizing them as a growing force that can help them in their marketing efforts as consumers have become less receptive of influencers specifically chosen by brands. Businesses and retailers are now taking the subtle approach by having long-term relationships with influencers for their mutual benefit. Organic endorsements are the reason why brands team up with social media influencers. Peer to peer marketing or organic endorsements allows brands to show relevant content and information about their products and exhibit their value.  Organic efforts happen through asking questions, feedback or simply starting a conversation about the brand.  As an example, Selena Gomez is the top followed celebrity on Instagram and has teamed up with Louis Vuitton for more organic endorsements. Social media influencers can give your business an added boost by showing their followers the benefits and value of your products.

Snack Ads

“Snack ads” was created by businesses for ever-shortening attention spans and is going to be a part of the mobile marketing trends in 2019. Snack ads are videos which are less than ten seconds long and were developed by brands to keep consumers’ attention. According to an audience attention span scale, 10 seconds is the optimum time that a consumer will watch a video AD through.  A 60-second video will have almost half of its audience lose interest. YouTube is already showing snack ads and Fox is following the example announcing that they will be releasing snack ads on their streaming and linear programming.

Conclusion

Mobile marketing trends in 2019 see the holdover of some elements that have proved to be a strong force in recent years such as social media platforms and influencers. Social is part of people’s habits so it will only grow stronger in the coming year. We may see the integration of developing technologies in business and consumer niches enhancing the experience of the consumer as AR/VR apps and Artificial Intelligence become more developed and sophisticated. The coming year is a challenge for developers to come up with unbreakable mobile security systems for better transactions and blockchain technology promise to be a solution. All in all, we look forward to new technologies having more widespread use and giving consumers more unforgettable experiences.

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Google has always been keen on improving user experience when it comes to their search engines. Knowing what their latest algorithm changes are will help you determine what search engine marketing strategies you should incorporate into your overall digital marketing strategy for 2019. The good news is that the most recent changes have made it simpler for digital marketing managers and business owners to figure out. If you are also trying to improve your ranking in the search engine results pages (SERP), make sure to know the trends in SEO in 2019.

But why invest in doing SEO for your business?

Value of SEO

According to Statista’s survey conducted from 2014 to 2017, 46.8% of the global population used the Internet in 2017 and 48.9% in 2018. This Internet user penetration statistics is expected to grow to 53.7% by 2021. Google is reported to handle around 2 trillion searches worldwide every year, which meant it processes 63,000 searches per second. To drive more traffic to your website, your ultimate mission should be to reach the first page of the SERP. A study showed that websites ranked on page one of Google SERP generate 91.5% of their traffic, thanks to their ranking. That is definitely a result worth your effort.

Those who use search engines to search about products or services are likely ready to purchase whatever it is that they are curious about. Getting your prospects’ attention by ranking high in the SERP is important in nudging potential customers to make that final move to buy your product. So, establishing a strong digital presence is unarguably a critical digital marketing strategy that you should implement.

What Search Engine Marketing Tricks to Pursue

Focus more on topics, not keywords

SEO in 2019 is so different from what it was a few years back, when you’d only need to find the most searched, most popular keywords related to your product, optimize your page for it, and see your position in the SERP rise.

But it caused a lot of issues for Google as digital marketing managers and website owners misused it. They tried to rank for various target keywords by creating lots of web pages, causing search engine users to get less than useful pages during their search. It did not matter to them that they have poorly constructed their content is or low quality authority sites attached to their pages, as long as they’re able to make some quick money.

When Google spotted this problem, they resolved it to improve their users’ search experiences and protect their $109 billion revenue. They changed the ranking algorithm to make it more human, helping it understand what content the users really want to see. For instance, those who are looking for the best cameras to buy and would type “best camera” or “camera reviews” as keywords would like to see customer reviews or testimonials, product features, and pictures. The new algorithm can deliver similar content for both keywords. If your website provides the content that the algorithm understands is what the user is looking for, your page will rank on the first page of the Google SERP.

In 2019, you might want to change your game to focus less on keywords and more on the topics of your content. You would see the relevant topics if you look at the results under “Searches related to keywords” if you use Google. Use these suggestions to optimize your pages and improve its SERP ranking.

Start with identifying a page that you want to optimize and pluck out the keyword that you want it to rank for on Google. Enter that keyword into Google’s search bar and look at the search engine’s suggestions in the related searches. Incorporate these relevant terms into your content and do it as organically as possible.

Just like how Google puts their searchers first, you can do the same while developing your website and producing your content. Keywords, authority, and technical SEO tweaks take a backseat as you should focus on what your prospects and customers really want to know when they visit your site. Then write content that covers the topics that your target audience is likely interested in.

This change in Google’s algorithm that allows you to prioritize the topics you’re going to cover instead of the keywords will not only benefit Google searchers, but website owners and marketing managers as well. It will not require you to write as much content as before, allowing you to enjoy some free time or spend more time on the other aspects of your business. It will also help you produce more comprehensive and better content, let you get to know your audience better, and give you more opportunities to create more powerful content on your website.

Featured snippets

Featured snippets will still be trending in 2019, providing searchers with basic answers. In fact, these are the reasons why website owners now aim to be in rank 0 since featured snippets rank higher than organic results.

Google pulls out the snippets from sites that they think provide the content that are relevant to a searcher’s query, although it is unknown how Google determines that relevance. Most queries, though, are provided with a knowledge graph from Wiki pages.

To improve your Featured Snippets’ ranking, consider putting a Question and Answer section in your web pages. Your content should answer questions related to your target keywords, provide those answers in list or in their briefest form, put the questions in headers, and the page being optimized for Featured Snippets should already be ranked on the first page of Google SERPs.

Optimized user experience

As you try to accommodate Google’s preferences, the bottom line is that you are accommodating Google’s users. This is why improved user experience is crucial if you want to rank better in the Google SERP.

To do this, check your site’s current loading time and speed it up if it’s less than satisfactory. You wouldn’t want impatient Google users leaving your website for another site because you’re slow.

Having error-free websites also increases your credibility and your target audience’s trust in you. Your web pages should be easy to navigate to encourage searchers to keep coming back to your site.

Mobile first indexing

If you haven’t made the move to improve the speed, links, content, and user experience of your website on mobile, make that move now before 2019 comes. Google announced Mobile-first Index and it only made sense for them to prioritize this feature as more searches are now done on mobile than on desktop. To make your website mobile-friendly, use responsive designs.

You can use Progressive Web Apps and Accelerated Mobile Pages (AMP), especially since the latter is projected to achieve even greater momentum in 2019. However, it is not compatible with all sites.

AMPS lead to fast-loading pages because they only contain plain old text, without pictures or structure. This is also why they are preferred by news sites.

Voice search

As more people rely on their smartphones more, it changes the way they use the Internet. Research showed that people in the US use their smartphones for an average of 3 hours and 35 minutes daily. In 2017, 325 million people are using voice search when searching online and that 20% of Google searches are initiated through voice search, providing users with 95% accuracy. It is projected that by 2020, 50% of searches will be done by voice, making voice search a must-follow trend in SEO in 2019.

To optimize your website for voice search and get to the first spot on SERP, optimize your site for long-tail keywords and exact search terms. Go for the natural language keywords that your target audience may use when voice searching. Just like with how you can optimize your website for Featured Snippets, you need to provide content that aims to answer questions, too. Your website should also load fast to keep up with the quick results that your target audience wants to get. It will also help if your site is mobile friendly with a responsive design to persuade your visitors to stay longer.

Content is still king

Google has made significant improvements in textual content analysis, using RankBrain for it. But even with such improvements, you still need to outdo your competitors, the websites producing content or covering topics similar to yours. Your mission should be to keep producing high quality content about your specialty or product.

As what has been previously discussed, focus on optimizing your web pages by thinking about the topics that your target audience is likely curious about instead of investing a lot of content around certain keywords. You’d want to show your audience your expertise, authoritativeness, and trustworthiness.

If you want to produce great content, which will not only remain trending in SEO in 2019 but also likely in the years to come, do your research. Write your articles while connecting to your readers, showing them the fruits of your labor, and giving yourself the opportunity to carve a spot for your business on the Internet.

 

Image search

If your target audience only has an image to go by while using Google, then your site has to be searchable through image search as well. You can aim for a better SERP ranking by optimizing all your images. According to Jumpshot, Google Images searches account for 26.79% of all US searches across 10 web properties. This is around 10 times more than the times when people used Yahoo or Bing and over 40 times more than the time when Facebook was used for searches.

So, to improve your users’ experience and get your images to rank better on Google SERP, use appealing and good quality images. When you do need to reduce file size to avoid lagging load time, don’t compromise the images’ quality. You can find various tools online to optimize images. In choosing images, remember to use images with the standard image ratios of 4:3 or 16:9 to ensure that you’ll have images that will draw Google users’ attention. You may also want to refrain from using stock images as much as you can if you don’t want to come off as less than genuine in reaching out to your audience. Don’t forget to optimize labels, image data, tags, and descriptors too if you want your images to fare better in Google indexing and ranking.

 

On-page optimization

SEO in 2019 will still make good use of on-page optimization. This should be an ongoing SEO tactic to get great results and not lose out to your competitors. Some of the key on-page optimizations that you can do include creating FAQ pages, ensuring relevant results for internal site search, hastening the restocking process for bestselling items, shortening prospects’ conversion process, providing responsive customer service, using chatbots for procedural tasks and answering common and easy questions, and easing up navigation, among others.

 

Linkless backlinks

While some have considered link building antique SEO tactic, you should not phase it out of your digital marketing strategy just yet. You can still implement it for SEO in 2019 if you know how to do it right. It has changed over the years, though, with linkless backlinks likely taking center stage in 2019. Google still considers PageRank a good internal ranking signal and it attributes power or authority to backlinks. With linkless backlinks, Google considers references to your sites on other pages even without a direct link.

What can you do for optimization? Try guest posting, but provide only high quality articles. Make sure it provides value to Google users.

 

Website security

Google Chrome users would be familiar with the little lock icon in the left hand corner of the URL bar during searches. But the said icon only appears when you are browsing through a secure site. The alternative is a warning message about how a certain website is not secure. This is part of the July 2018 Google security update, which includes warning Google users about the unsecure non-HTTPS sites and ranking these sites less favorable on the Google SERP.

If you don’t secure your website at the soonest time possible, your site will keep sending prospects searching for more secure sites where they won’t encounter Google’s “Not Secure” warning. Your website users will far from enjoy their experience navigating through your non-HTTPS site as the lack of proper security may cause malicious software to overrun it. Get HTTPS for your site now, secure it, and give your users peace of mind.

Do all the preparations that you can oversee for SEO in 2019. The tips above should help you get ahead of your competitors when it comes to the race to the first page and even the first rank on the SERP.

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