Marketing funnels have been used by many businesses for decades to generate sales and convert leads into customers. Sadly, funnels are now dead because it no longer does its job. It has lost its energy and has reached the bottom. This called for a new model that will bring back the ardor of marketing. This new model has restored the energy that funnels have lost because of their inefficiency.

Essentially, this new growth model focuses on the concept of A flywheel and is called ‘flywheel marketing’. If you’ll think about flywheel, you’ll envision a disk or a wheel used in cars and power plants. A flywheel is particularly designed to store rotational energy inefficiently and this mirrors the ideal marketing method to boost sales and drive customers. Nonetheless, there is more to flywheel marketing than a simple marketing tool inspired by a disk.

The Flywheel Effect

The concept of flywheel marketing is comprehensible. Basically, the flywheel effect developed by Jim Collins can explain how the flywheel is related to marketing. A flywheel is 5000 pounds heavy and it can’t be moved by a single push. With each push, however, it starts to pick up speed. This is the same with marketing; everything can’t be done and achieved with a single effort. Simply put it, the more force you exert, the faster it spins.

The success of every business can be achieved through different marketing efforts and various channels. If you have a good marketing campaign, the flywheel will keep spinning once it gets going. This concept may seem simple but it works wonders for everyone who wants to grow their businesses.

Advantages of Flywheel Marketing

It is Focused on a Single Direction

What’s great about the flywheel marketing is it is focused on only one direction and that is the place where you’ll get consistent sales growth and clients. To maintain momentum and combined returns, the flywheel needs sustained effort and should be directed into a single direction. The application of the flywheel effect should be done carefully as misplaced effort can lead to negative outcomes. They will also waste your money, time and effort so you have to focus on only one place where you envision your business to be.

image source: Hubspot

It Helps Improve Customer Experience

The common problem with sales funnels is that they use customers as output where customers, especially nowadays, should be used as input to grow a business. The buying process has also changed as well as customers’ buying behavior. People are driven to buy something through word of mouth so old marketing techniques are not likely to work anymore.

Significantly, flywheel marketing can improve the customers experience where the sale funnels cannot. Unlike sales funnel, flywheel marketing does not only explain and satisfy the needs of the customers but it also guides the business throughout the customers’ journey.

Moreover, flywheel marketing helps improve customer experience through customer interaction. Your customers are handled by your employees and as real humans; they don’t create friction, making the customer experience light and stress-free. Most customers want to be served as they have many questions that need to be answered by real humans. This is why a great customer service is very important in every business. Once your customers’ experience increased, it will be easier for you to retain them and attract more customers.

It Uses Fewer but More Skilled Employees

Because increased customer experience relies on the employees, flywheel marketing makes sure to use fewer but skilled employees. Some businesses have a lot of employees that handle customers; there are pre-sales employees, sales representatives and other employees in different positions to handle customers. The problem with this is that the customers are being passed from one employee to another, and they actually hate that.

With flywheel marketing, you can pick one employee that will focus on customer experience and satisfaction. Most customers are busy and they don’t have the patience to talk to many different employees to get the answers they want. For sure, you can find an employee with excellent customer service skills and have other expertise. This will help you avoid friction from customers and also save money on employee salaries.

Companies that Use Flywheel Marketing


Uber is one of the most successful companies today and from their increasing growth, it is plausible that they are getting the flywheel effect through their marketing campaigns. The Positive Feedback Loops of Uber shared by Andrew Chan shows how the company is benefiting from their business efforts. When they started hiring more drivers, they also began feeling the flywheel effect. More drivers led to shorter pick-up times which made customers think they are reliable. The growth of Uber also increased utilization which enabled them to lower their prices. The lower the prices of their services are, the happier the customers will be.


Amazon’s success is another great exemplar of the flywheel effect. This company is known to have a keen focus on selection, price and convenience as well as long-term business perspectives. Like Uber, Amazon’s growth also led to many positive changes as increased web traffic, better customer experience, more sellers, low-cost structure and lower prices of prices. These all lead to more satisfied customers and probably recurring customers.


Airbnb is another popular online platform that is taking advantage of the flywheel marketing. The flywheel effect started from using more hosts. The more hosts they have, the greater selection for their customers. If their customers have a wide variety of options, this can be a better experience for them. Better experience from current customers will help attract more travelers. The more customers they have, the greater the reviews they will get and with many reviews, the users are more likely to trust them.

Applying Flywheel Marketing on your Business

Now that you have a better understanding of how flywheel marketing works, it will be easier for you to apply it on your business. Though this new business growth model is new to some businesses, it is still worth trying considering how efficient it is for growing organisations.

Study your Sales Model Well

Before you start using flywheel marketing for your business, you have to first have a sales model where all your ideas will be. Basically, your sales model is the strategy that you are going to use to get your products to your customers. Your sales model will be based on your products or services, business processes and metrics. Without a sales model, it will be difficult to find the direction that your business is going to take. Know where you want your flywheel to head so you won’t get lost in the process of applying this marketing strategy.

Find What Works for your Business

When running a business, you have to keep testing the water. The world of business is evolving and depending on your industry or niche, things may keep moving fast. This is why you have to know what is working and what isn’t working for your business. You must keep upgrading and evolving your products as we are in a fast paced consumer age. Nonetheless, knowing what works is not enough. You have to ramp up the speed of your flywheel and don’t lose your focus. By focusing on your goals, your flywheel will keep moving to the direction that you want to take.

Examine the Forces that Make your Flywheel Move

Because you are going to use different forces to make your flywheel move, you have to know which ones among there are really working. It will be a little difficult for you to do these so you have to assess each force and the specific outcomes of your business. Once you find out which forces are actually pushing your flywheel, you can eliminate the other forces because they may even lead to more frictions from your customers.

Eliminating Friction

While you exert more force into your flywheel, you need to avoid creating friction or resistance. If you want your business to grow, implement marketing strategies that will engage your customers and drive them to buy your products instead of resisting or thinking twice. To take all the friction out of your flywheel, make sure that your products are ten times better than your competitors’. If you have high-quality products, you don’t need too much marketing to sell them since your customers will buy them on their own even without your encouragement.

Automate Repetitive, Mechanical Tasks

There are some mechanical tasks that your employees do over and over again every day. This will not only make your employees exhausted but it may also create frictions from your target customers. Fortunately, there are some mechanical tasks that you can fix with automation. Most customers nowadays want convenience when buying products and relying on automation can help you improve customer satisfaction. For example, HubSpot’s target customers want to try their products before they pay for it. What HubSpot did to fix this was they offered a free product for their customers. This is why you always have to consider your customers’ feedback to fix problems easily.

Reset your Goals and Re-Orient your Team

As you apply flywheel marketing, you will realize that it is not easy to achieve your goals due to frictions that come along the way. There are factors that keeping your flywheel from moving and this sometimes happens because your team is not moving into the same direction.

If you are getting a lot of frictions from your customers, maybe it’s time to rethink your goals or reset them. Resetting your goals doesn’t mean you have given up on the old ones but to create more feasible and achievable ones. It will also help to re-orient and restore your team. Let them all know what your goals are and you can achieve that by heading to the same direction. Re-organize your team and re-assess their skills so you’ll know how they can help you with the business.

Make your Progress Visible

You make progress while using forces that work and you don’t have to keep it to yourself. When you are selling your products, it means people love them and they are willing to buy from you again. Whatever progress you are making, you have to show it to everyone especially to your target customers. You will attract more customers if they know that your products are hot and trending.  Know that people love being a part of a successful team and if you are winning, people will chase you because they want to be winners, too.

When you try to push your flywheel, you create a momentum and as you keep pushing it, you will accumulate visible and tangible results. This is when people will line up to buy your products because they are energized by your results. As long as you are providing great results, people will recognize your business and try to fit in your success.

Measure your Success

To know the status of your flywheel, you also need to measure your success.  Identify important metrics for the specific efforts you use for your flywheel. Determine how many qualified leads you have and how many customers you had in a certain period of time. Know your winning products and measure customer engagement. By doing this, you will know where you are heading and how well your business is doing. It will also help you identify your team’s advantages and how you can use them to even grow your business.

Push your Flywheel Further and Harder

Your current success cannot determine where your business is leading so it is important to always look after your flywheel. Just because you are making progress and better results doesn’t mean you have to stop making efforts to move your flywheel even further. Exert more force and get rid of frictions completely to speed up the movement of your flywheel. Study all the aspects of your business well and don’t stop making improvements. All these knowledge and tips will help you in the long run so you have to make good use of them.

If you need help with creating a Flywheel Marketing Strategy get in touch with us for a FREE strategy session call.

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We are far from the days of digital being easy. The business world is online and competition is fierce. The industry is evolving faster and faster and if you are not nimble and focusing on the correct growth in 2020 all the clicks, leads, and purchases are going to the competition.

Every year our agency game plans the most important strategies, channels, content, ad platforms, and digital direction we provide to our clients. With 10 years in the digital marketing space we have seen a lot of change and 2020 is going to be the hardest year yet.

Here are the 2020 digital strategies that we will be focusing on with our clients.

1. Master Attribution

You may have Google Analytics or a Facebook pixel, but do you really know what turned that individual from prospect to profit?

Do you know what platform is getting you the best bang for your buck? 

Now in today’s digital world individuals will visit your site several times prior to converting. They’ll find your Facebook ad, a blog, maybe a promoted LinkedIn article then return directly a week later, and click a retargeting ad a day later. Then, they will finally convert!

So which marketing channel gets credit? Was it your blog? The Linkedin article? Or was it the Facebook Ad?

Make sure you have the right attribution model, so you know what touch point is influencing and contributing to the sale!

Accurate data is going to be pivotal in 2020. Invest in hiring a professional to setup your Google Analytics, Facebook Ads, and Google Data Studio. Test everything and report multiple attribution windows (First Click, Last Click, Time Decay, etc) then compare to your backend numbers to ensure it is at least minimum 90% accurate.

Example: Google Data Studio Report

2. Organic Social is Going Obsolete

In 2018 Facebook rolled out a huge change in organic reach for business pages after they decided to “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.”

Similar changes are happening to Instagram and other platforms that were once organic utopias. Even in 2019 we continued to see a steady decline in the majority of platforms businesses previously invested a lot of time and money in growing. Page like campaigns and other social asset building strategies are turning into more vanity metrics then actual ways of increasing audience and sales.

In 2020 we predict that more platforms will continue to become ‘pay-to-play’ and the days of reaching all your followers are long gone. 

Of course this doesn’t mean that there aren’t places you should be investing in organically (ie: YouTube, Tik Tok, LinkedIn, Google Search). But if you think growing your Facebook Likes in 2020 is going to solve your sales problems, you are going to have a bad year.

Facebook organic reach 2020
Facebook organic reach in 2020 is dead.

So what can you do in 2020 to dominate on organic?

It is extremely important to selectively pick which platforms your business grows on and then use the other platforms for good ol fashioned advertising arbitrage and retargeting. The platforms of course need to align with your demographic. If you own a funeral home, Tik Tok may not be the best platform due to its younger user base. But you should already be all in on Google Search, YouTube and other platforms where you can target people looking for relevant information.

To be honest the one organic platform that is most effective across all businesses is Google Search. But you should be looking at YouTube as well. Most platforms burst your entire organic reach in the first 24 to 48 hours. With YouTube your views continue to grow quite significantly over the long tail. So you can post a video, maybe get 100 views the first couple days, but over time this number will continue to increase significantly if you know how to properly rank videos and even better, add a little paid promotion. Try this on Facebook and Instagram, you will get 99% of your views in the first 48 hours and then will never get any additional reach on the post. Making all that time you invested almost worthless after 48 hours.

Be smart with your organic investments in 2020, make a solid plan with your agency and double down on the networks that will grow over the long term. Also only pay for growth on platforms that have organic reach.

3. Thinking in house…. Think again

Now, In house marketing seems like a great idea, you have staff on the payroll you have them under your influence, you can be agile and responsive. Great!

But what’s the reality… 

Unless you have endless hoards of cash it can be quite difficult to maintain the upkeep of world class media buyers, copywriters, graphic designers, video editors and web developers.

And let’s be real they have a cushy job… they don’t always have to perform.. It’s not as if though you’re not going to pay their salary next month if they don’t drastically improve your business’s revenue. (and legally you can’t just sack them).

Now, If you’ve read this far I’m almost certain that you’re a smart business owner and know that the ROI in marketing is paying word class marketers to think of new and innovative ways to acquire and retain lucrative customers. 

So, allow us to run the numbers for you

  • World Class Media Buyer – $6,000 / Month
  • World Class Copywriter – $7,000 / Month
  • World Class Account Manager – $5,000 / Month
  • World Class Graphic Designer – $4,500 / Month
  • World Class Video Editor – $6,000 / Month
  • World Class Web Developer – $5,000 / Month
    Total: $33,500 / Month or annualized: $402,000

Now do you really think this one media buyer will understand ad buying on all platforms? Facebook? Google Ads? LinkedIn? Content Networks? Tik Tok? … Probably not. We have to hire all these media buyers individually, a great Facebook marketer is usually never a world class Tik Tok marketing, or advertising on OutBrain and Taboola.

Now, lets compare this to an agency like ours, we have hand picked some of the best talent in the world (this is why we have staff globally). We spend hundreds of thousands of dollars a year on training, development and testing with our staff.

Our staff have all designed, manufactured, written and launched campaigns that have profitably generated millions of dollars for our clients online.

Media buyers, copywriters, account managers, graphic designers, videographers, video editors, web designers and web developers.

All of this world class talent at your fingertips, working in the trenches, helping you take your business to the next level for only $5-10,000 a month. 

Or annualized: $60-120,000 

You’re a smart business owner so we’ll let you make your mind up

4. Content First

In the Digital age we are no longer influenced by someone shouting from the rooftop “buy my stuff” “We’re better, our product is superior.” 

You may even be finding yourself asking the same question of businesses, “Why are they better”, “What makes this company superior to the other company.” You may even ask, “What’s this companies mission, what do they stand for.”

And these are all the questions people are asking of your company, and that’s exactly why “content first” is the way to sell and absolutely dominate an industry. 

Now what does “content first” mean, content first means producing informative content for the viewer (your prospective buyers) before you ask for the sale.

Make a video, a blog post or even an animation showing why you/your company are the experts in your field, show the customer ways the product/service can help, show them what problem it solves, show them other ways you/ your company can improve their life, give them industry information.

Think: How can I give information away for free that would improve my prospects life?

2020 advertorials
Advertorials are a great example of content first marketing

Now, down to business. Why does this work?

We have this psychological phenomenon called reciprocity. When someone does something nice for you, you want to do something nice back. Interact, encourage, support and ultimately become a lifetime customer to the company that helped you have greater knowledge when other companies just expected you to buy.

An example of this is in December 2019 after Black Friday when we typically see campaigns fatigue. We started using content first for a photography client that sells different training worksheets and courses.

Our direct response ads were working great and generating record high ROI, but we were starting to get stuck scaling and needed to get to the next level.

So our plan was to go content first. Giveaway 6 eBooks in a listical article, no catch, completely free. In this article we would link to some of our paid funnels and insert options throughout for people to checkout our paid assets. This is of course a very simple explanation of the entire strategy, but goes over the main principles.


2x increase in ROI compared to the direct response campaign
4x decrease in link click cost
2x increase in overall reach and impressions on the campaign

This campaign didn’t just help us ROI more, but it also helped other campaigns by increasing our audience size and remarketing lists considerably. This strategy doesn’t just work on Facebook ads, it literally works across majority of paid networks. This is the future. Let’s call it stealth selling.

Why does it work? Because users are tired of being sold items, most ads online are direct response and going directly for the sale and provide no value to the user. Users are more likely to click on articles and less likely to click on posts that they consider ‘ads’.

5. Multi-Channel is a Must

What is multi channel marketing? 

Multi-channel marketing is the practice of using multiple mediums to advertise and reach prospective customers. This gives you the ability to reach customers you couldn’t reach on one platform alone.

You may have a user that initially views your branded content on Facebook, then searches Youtube and again views you content and converts on the Youtube advertisement. 

And you will also have scenarios where an individual may not have Facebook, Snapchat or Pinterest, but they see you on Linkedin and Youtube when searching for solutions to their current dilemma. 

Social Media Demographics
Social Media Users by Age Demographic 2019


If you tackle these five items, you should see significant return on digital investment in 2020. They will help you save money, get a clearer picture, and make sure that you are expanding into the right places.

If any of these steps are confusing to you or you need help, book a free 30 minute consulting call with us and we can help you with direction on any of these key pillars. Also follow us on Facebook, where we will go in-depth on each of these strategies throughout the year.

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Ensuring the growth of your business and improving market awareness about your brand means keeping up with the 2019 digital marketing trends. Business operation is dynamic; the marketing efforts even more so.

While digital marketing follows the mission of marketing in general ‘to send powerful messages to catch and retain the attention of your target customers’, the method or channel used to deliver those messages vary. These days, you have to consider social media, search engine marketing, content marketing, and more.

If you move fast, you can increase the chances of holding your ideal customers’ attention and increasing your bottom line as a result. For 2019, you should carefully choose what digital marketing trends could be at your disposal and which among these you will use for your business.


  1. Omnichannel marketing

Modern consumers are savvier with information, so much so that they look at multiple channels to search for details about the products or services that they are interested in. At first, multichannel marketing took care of this particular need, allowing customers to communicate with businesses using their preferred avenues. They could communicate with businesses through social media such as Facebook, Twitter, Instagram, or by email. They could also connect through comments or chat messaging on websites. Or they could simply stop by a local brick and mortar store.

However, there were still issues on the part of the prospective consumers. Such problems were addressed by using omnichannel marketing. This strategy provides a consistent and seamless connection between your business and your prospects through all channels. You may have first connected with a customer on Facebook, then continued your communication through your website, before eventually moving to email communiqués. You may then get to talk to your customer on the phone and finally make a sale.

Omnichannel marketing is all about enabling you to monitor all your interactions with the customers even though both parties have used different channels to communicate throughout the process. From the customers’ end, they’d appreciate that you’re paying attention to every detail that they have provided to you over various channels, convincing them that you do care for their best interests. This kind of impression is likely enough to turn your prospects into solid leads.

A good way to start implementing omnichannel marketing is to implement a customer relationship management (CRM) program first in order to monitor your interaction with your prospects and customers on different channels. Soon enough, your business might show a repeat of the success story of Net-a-Porter in using omnichannel marketing.  In this case, it allowed them to enjoy a 16.9% year-over-year growth and more than $ 3 billion in earnings in 2017.

For the success of your omnichannel marketing strategy, you should create buyer personas first to provide them a premium customer experience because you want to give the impression that you understand their buyer’s journey. Organize and define your audience using CRM and marketing automation platforms so you’ll know who you’re talking to, then align the content with consideration to each buyer’s journey, making them feel like they are receiving your full attention. Identify what channels and devices your customers are using through proper social monitoring and marketing automation analytics. Don’t forget to measure the quality of your efforts and integrate your findings to create a seamless experience for your customers.


2. Digital experience innovation

More than developing a mobile responsive web design, successful businesses need to ensure that they have a fast loading site and user friendly interface. Google has always highlighted how important it is to have a fast website download speed, something that can be improved with the use of Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMPs).

Consider this fact: mobile devices account for 60% of the Google search traffic. As your site’s load time increases, your bounce rate also increases, bringing down your site’s Google ranking. Google made the move to improve load time and developed the AMP project. Sites optimized via AMP load in less than 0.5 seconds, reducing its bounce rate and protecting it from being brought down in the Google search rankings.

PWA is a web application with modern web features that seek to deliver an app-like experience to its users. When implemented, PWA can enhance your website through faster loading time, doing away with user download, better web experience, eliminating app development costs, and ease for users in creating a shortcut on their phone.


3. Google search marketing changes

Google intends to introduce several changes, many of which will be implemented in 2019. Among the ones worth noting is Google’s Speed Update, which will affect the slowest sites first before moving on to penalize the slower sites that do not improve their load time after this change gets implemented.

Voice search is also one of the 2019 digital marketing trends that you can apply to your business’s marketing strategy. Its rise is credited to the developments in voice recognition and smart speakers, which customers speak to when they want to control smart devices at home, order items online, and do search engine searches. Voice search technology generates profits for businesses because it is easier for people on the move to use and works faster than typing. You would want to get into this trend because of the rising popularity of smart speakers, such as the Apple home pod and Google Assistant, and the increased use of these on mobile devices. Moreover, users often resort to voice search for a local search. Some experts noted that voice search may rise up to 50% of all searches in 2019. In 2017 alone, voice commerce reportedly accounted for $1.8 billion in retail in the US and $200 million in the UK, according to the OC&C Strategy Consultants.

Visual search is another trend to watch out for. It requires users to upload images to initiate a search. Google Lens was introduced as a visual search engine that recognizes landmarks, objects, and other things using a camera app on Pixel phones for now. You can get ahead of your competitors by incorporating visual search to your marketing strategy, drawing in new and curious customers in this 2019.


4. Rise of Instagram and chatbots in social media marketing

According to the Communications Market Review, which compiles data on social media and internet usage, the number of Instagram users has increased in recent years and has done so in all age groups, with the most number of users coming in from the 25-34 age groups. On the other hand, Facebook has remained stable or even declined in users in most age groups, except for its over 55 age group, which also accounts for its biggest number of users. Snapchat has also grown in its number of users, with the biggest increase seen in the 25-34 age groups. I

Instagram is definitely the king of ad spending among the social media platforms as it has seen an increase of 177% to its year-over-year growth in the second quarter of 2018, compared to the 40% seen on Facebook.

Social media stories on Facebook, Instagram, and Snapchat will continue to be effective in 2019, mainly because of their non-disruptive feature. Even YouTube has joined this trend with its own “Story format” called “Reels”. You can take advantage of your prospects’ fear of missing out due to the “Stories”’ features coded to disappear after a certain period of time. You can use these Stories as a way to feature behind-the-scene photos or videos, recognized employees, or sneak peeks of new products.

Chatbots will also continue to flourish in 2019. It can chat with your customers at any time of the day in real-time. A 2017 Grand View Research report showed that the global chatbot market is projected to have a compound annual growth rate of 24.3% and is estimated to grow up to $1.25 billion by 2025. Their popularity is likely because customers prefer that they can easily remember your buying history, are responsive, answers quickly, and never show signs of impatience. On your end, chatbots are helpful because they assist in providing effective customer service, meeting customers’ expectations, and automating repetitive tasks.


5. Customer feedback and analytics systems

Monitoring results in any project a business undertakes is important, which is why digital marketing analytics will rise even more in 2019. It measures business metrics like website traffic, leads, and sales, helping you determine which particular events can turn your prospects into sales. Digital marketing analytics use data from your site, social media, email, and organic searches. You can then use the results to help shape your marketing strategy for future development.


6. Content marketing

Quality content is still the king among the other digital marketing techniques. But more people have developed an interest into knowing who the target audiences are of certain content. Knowing who your target customers are and effectively getting their attention and turning them into leads is racking up popularity among business owners looking for the best 2019 digital marketing trends.

You may reach a broader audience with more general content, but it pays to develop a very specific audience. Some practices that you might want to use for your business next year include a more strategic approach to writing content to achieve your target leads and sales without losing sight of audience engagement, producing content after developing buyer personas, increasing staff to support expanding content marketing activities, and improving ways to measure content marketing effectiveness.

User-generated content has also proven to be quite a hit and will continue to be so in 2019. It is comparable to a word-of-mouth campaign, which gives your brand credibility. It is very effective, according to Bazaarvoice, as its research showed that it influenced the buying decision of 84% of Millennials and 70% of the Baby Boomers’ generations.          It is also technically free, which is its biggest draw to businesses. This type of content appeals to prospects because they are provided by customers who know their needs and how your product can provide for those needs. A good example would be Coca-Cola’s ‘Share a Coke’ campaign, prompting a lot of people to share photos of Coke bottles and cans with different names that they felt made a personal connection to them. It’s a simple strategy, but it works!

As to what type of content you should produce in preparation for 2019, don’t ignore long-form content. According to Content Marketing Institute’s survey in 2018 in North America, 74% of their B2B content marketer respondents said that they have developed or used long-form content in the last 12 months.


7. Video marketing

Another of the interesting 2019 digital marketing trends that you should pay attention to is video marketing. Its popularity is likely due to the availability of streaming apps, such as YouTube, Netflix, Facebook Live, and Amazon Prime Video. Another reason would be the consumers’ increasing time spent on using their smartphones, scrolling through their social media and watching videos. Even Facebook CEO Mark Zuckerberg described video in 2017 as a “megatrend”; hence, the presence of more videos on Facebook now.

Don’t forget to incorporate live video to your digital marketing strategy. These days, live videos are posted to provide interviews, behind-the-scene looks during events, product demos, product development, snippets like “a day in the office”, and more. It gets results because it is authentic, cheaper, and can trigger the fear of missing out.

Video SEO is becoming more valuable as video marketing cements its status among the digital marketing trends you can pursue in 2019. It is all about using closed captions, text overlays, titles, descriptions, and file names.

In 2019, more 360-degree video content can be expected. It can give your prospects a feeling of a more interactive experience. To illustrate, Google’s advertising campaign found that a 360 virtual reality video effectively motivates viewers to stay glued watching the video and interacting with it.


8. Personalized email marketing

If you want to convince your customers to spend their money on you, a good option is to personalize your emails. Craft them in a way that will make your prospects believe that you are directly talking to them and get them to do something specific for you using a call to action. It could be to visit your online store. Then, send them another personalized email about a certain product and sending one more email showing a promo about that same product. The last email should aim to trigger your customer to finally make a purchase.

These are the 2019 digital marketing trends that you can use to fully make the transformation that your marketing campaign needs. Attract more customers, satisfy them, and keep them for years to come. Brace yourself for a busy 2019 as you set everything up, from opening a social media account and adapting to Google’s algorithm changes, to using AMP and PWA to improve user experience and preparing quality content for your target audience. It is time to decide which digital marketing trends you’re going to use for your business now and get it started!

For help with any of the above, book in a FREE STRATEGY SESSION with us today.

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All online stores have the same goal – to increase their traffic and sales which will then turn into profit. However, this is not as simple as it sounds. Many people say that utilizing e-commerce effectively is the key for your business to climb up the ladder of success. In the modern world, where people spend so much time online, improving your e-commerce marketing strategy will potentially grow your market and drive more sales.


Over the years, people have turned to the internet to look for better and more convenient ways to buy things, whether it’s to purchase clothes, gadgets, or even groceries. With the big market for e-commerce, tons of companies have taken the step forward to take advantage of this opportunity. To illustrate this, consider how eBay and Amazon have both become two of the most popular businesses in the world whose profits are driven by e-commerce.


If you own a business and want to elevate your knowledge and drive your E-Commerce Marketing Strategy in 2019, keep on reading.


Why Turn to E-Commerce?

E-commerce has progressed into one of the most in-demand fields of business. Statista reported that e-commerce sales are expected to hit an astonishing $4.5 trillion in 2021, a far cry from the $trillion it hit in 2017. Furthermore, millennials make 54% of their purchases online. This is why businesses should stop treating e-commerce as just one of the minor strategies to grow their brand. E-commerce should be considered as a necessity to stand out. The enormous opportunities brought about by e-commerce are too hard to ignore.


Applications of E-Commerce

There are virtually tons of ways to conduct e-commerce. It can be through online websites, shopping carts, by email, on mobile devices, web services, and many more. This can either be in the form of one of the many types of transactions such as business to business, business to customer, or even customer to business strategies.


More and more companies have upgraded their efforts to entice their customers through techniques such as digital coupons, targeted advertisements, and regularly sent newsletters. Additionally, e-commerce offers numerous benefits to target markets. Its advantages include speed of distributing information, provides a wide array of choices, 24/7 availability, accessibility, and, most of all, international reach in just one click.


Platforms Used

Online Stores

The E-Commerce Marketing 2019 scene is quite huge, and one of the most common ways to do e-commerce is to establish an online storefront. This could be a website which you use to sell your offers. It should have shopping carts and other digital elements of a shop.


Social Media Shops

One of the most powerful ways to drive your e-commerce to the top is to have a strong online presence in social media platforms, such as Facebook and Instagram. These social media sites can facilitate sales by guiding your customers to your e-commerce site. Additionally, you might also give your customers the option to buy directly from your social media page.


Social media has a great impact on e-commerce. Sites such as Pinterest, Instagram, Twitter, and Facebook are used to showcase products and goods offered in the best way possible. Here, shoppers can see the items that they might potentially purchase.


Online Marketplace

Other than creating your own online storefront and social media shops, you can also opt to do e-commerce through registering with online marketplaces. These are sites that are in charge of transacting between you and your customers. You do not necessarily supply these sites with inventories. Usually, online marketplaces connect the sellers and buyers through a platform where they can do business.


Kinds of E-Commerce Merchants

E-commerce merchants can be categorized into different kinds depending on the stakeholders that they interact with, their chosen platforms, and the kind of service or product that they offer.


Online Retailers That Sell Physical Goods

This is the most common kind of e-commerce merchant. These shops can sell everything from apparel, skincare products, make up, and many more. The stores which sell goods have a catalog of available items in their website or page to help the shoppers determine what they like. Once the customers have chosen, they can put it in a cart and pay for it. Eventually, the goods are shipped right into their doorstep.


Digital Items

By its nature, e-commerce is driven by the digital world. This is why e-goods or digital products can also be sold online. In just one click, you can find countless digital products which span so many formats and types such as e-books, online video courses, graphics, images, and software.


Service Offers

Products are not the only thing that can be sold online. One can also offer and market their services. This is common with many freelancers such as writers, educators, and consultants. Depending on the merchant, the processes can differ. Some services are allowed to be purchased through an order from the website or chosen platform. Meanwhile, some service providers need to be contacted beforehand to set up a consultation or contract.


E-Commerce Classifications

Business to Business

Business to Business or B2B e-commerce refers to transactions which are made between two businesses. Basically, if the target customers of one business or company are other businesses, then it operates on a B2B model.


Business to Consumer

Businesses with this type of e-commerce classification have transactions which involve the company and the direct consumers who buy its goods or services.


Consumer to Consumer

Consumer to Consumer or C2C happens when something is sold or bought between two customers. This usually takes place in platforms such as eBay where an individual sells something such as goods or services, but is also a consumer of the same or a different product or service that fuels their own sales.


Consumer to Business

This business model refers to transactions where the consumers create value, and the businesses purchase that value. This is considered the opposite of the traditional business model where the companies are the ones who offer services or products to consumers.


Business to Government

This happens when a government office buys goods or services using the internet from a privately owned business. For example, one government entity may hire an online web design company to make its website.


Consumer to Government

Businesses are not the only ones who can take part in transactions concerning the government. An example of how this can happen is when a consumer pays for tickets or fines online.


Government to Business

Often called G2C, this happens when a company buys goods from the government. Aside from products, it may be services or even online fees. One example is businesses paying taxes using online platforms.



E-Commerce Marketing 2019 Ideas You Should Try

If you already have your online store, then driving traffic to it and closing sales should be your goal. Whether you are looking to sell your first item or double your sales, being proactive in looking for ways to promote your products is always a good thing. Thankfully, there are a lot of choices for creative and effective methods to promote your online store. Here are some of the best things that you can do to accomplish this.



Nothing can make your customers feel more special than personalized marketing techniques. To increase your online sales through this technique, you can study behavioral data, past preferences, and common actions of your consumers. You can also review comments and suggestions.


Only around 15% of companies understand the importance of personalization. Not only will it spike your purchases by up to 10%, it can also help generate customer loyalty. One key thing to think about when highlighting personalization is knowing what your customers need. For example, people in Maine would want to purchase a coat in October, while those who are in California would want a bathing suit in the same month.


Invest in Paid Traffic

Many businesses are intimidated to invest in increasing their website’s traffic because they think it is expensive. Although there are a lot of horror stories about brands who invested a large sum of money in paid traffic only to get no results at all, paid traffic can actually not only be cheap, but also effective if it is done right.

Having a great campaign strategy coupled with paid traffic is the key.

You just have to understand that paid traffic will not always work for your business on your first try. It involves tons of experimentation and ad variations. Knowing what your customers like can immensely help you to get it done correctly. Keep in mind that the most important thing about ads is that it has to be targeted towards the right person. If you would like to know more about how we can help your business do this, book in a free call with us today.


Have an Active Instagram

Instagram can present a big business opportunities. With over 500 million users, every single day, the social media platform has become one of the biggest apps in the world which connects brands to influencers and customers.


However, using Instagram for your business is not as easy as taking a photo and putting a witty caption along with it. By using hashtags strategically and posting at the right time of the day, you can increase your reach. Engagement is also one of the most important things that you should keep in mind. For this, you can hold giveaways and contests with your products as a prize. Additionally, you can add the product link itself to the post and give your followers a direct link to purchase the goods. For growing and engaging more Instagram followers we always recommend Magnetic Growth.


Consider Upselling Your Products

Upselling involves encouraging your customers to trade up what they are buying to a better, and usually, more expensive option. This can help drive more income to your business. Just remember not to be too aggressive and to focus on how the “better” product will help meet their needs. One great example of upselling is prompting airline passengers to upgrade to business class during bookings.


Tapping Press and Influencers

Publicity still remains as one of the most powerful techniques to improve the popularity of your business. To help more people know your products and brand identity, you can publish or pitch stories or posts to bloggers and journalists to help you promote online. Additionally, by tapping bloggers influencers, and focused websites, your brand can be seen by thousands of people in just a single post.


Make Your Website Simple

No matter how good your products are, if your store has a subpar design, you will lose potential customers. This is because an online shop which has a bad design may be deemed by customers as unreliable. Elements that contribute to bad design can either be the fonts, navigation and even the simple color scheme.


It is also essential to divide your products properly and cohesively. Think about how many products you want to put in a single page and the ratio of text with the associated photos. Another way to optimize your website is to have a live chat option in case your customers want to ask something about the product. These live chats allow your customers to have conversations with a sales representative so that they can address whatever concern they have without having to go through the longer process of e-mailing your business to inquire about something or request assistance.


E-mail Marketing

Do not underestimate the power of E-mail marketing. If it’s done right, this technique can significantly boost your e-commerce. While many businesses look for other ways to generate organic engagements and traffic, using e-mail as a form of marketing can start working immediately. It can even generate a new audience.


Sending campaigns in the form of automated e-mails can increase your revenue. There are also tons of ideas and options to captivate customers such as giving them incentives for subscribing to your newsletter, as well as reminding a visitor about the items that are still in the shopping cart so they can finalize their purchases.


Abandoned shopping carts are one of the most common problems of online businesses. In fact, Baymard Institute reported that 69.23% of carts are lefts without being purchased. A simple e-mail recovery campaign might possibly convince your visitors to go back to their cart and complete the purchase of the items. Make sure that your e-mail is witty and enticing so that it will grab the attention of the customer.


Another useful idea is to tie the sending of your e-mails with important calendar celebrations. You can send it out during events such as New Year’s Eve, Valentine’s Day, Christmas, Father’s or Mother’s Day, the Fourth of July, or Thanksgiving festivities. The key is to know which seasonal event clicks with your audience. Another effective strategy to using e-mail is to run an exclusive sale for those who receive your e-mail and responds.

For more for more Tips To Boost Your E-Commerce Store.

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Mobile comprised 52% of global internet traffic which only shows that people depend on mobile for their internet connectivity. The convenience of mobile allows people to access the internet anywhere allowing them to browse websites and access their social media. Mobile has been a game changer in past holiday seasons as shoppers take to their mobile phones to research on items up for display in brick and mortar establishments. Marketing strategies on mobile social media is a priority of any business or retailer because it gives them instant access to their customers and vice versa. The ease of communication on mobile social media encourages customer engagement and real-time responses. Mobile marketing is here to stay and as the year closes some trends have cropped up in the past months which will dictate the mobile marketing trends in 2019. Social media marketers should keep on top of these trends to keep their strategies fresh and up to date for the year 2019.

Augmented Reality (AR)

Consumers want immersive experiences and augmented reality (AR) can give it to them. The lush landscapes of 360-degree experiences promise to drive up engagement levels as AR breaks away as a technology traditionally used in gaming and extends its use in other platforms. Brands like Google and Apple have launched their own AR (Augmented Reality) in their own devices. Apple has unveiled ARkit 2 which will provide developer and organizations the technology to make AR apps.

AR mobile technology will be extending its functionality in 2019 in business applications. Some examples of how AR can be adapted to mobile platforms is through holographic presentations and interactive seminars.

Previously AR and VR (virtual reality) technologies have shown its potential in high-end games. You will remember the environments in Pokémon Go and Real Strike as examples of AR-based gaming.  AR is now being tapped to be used in the enterprise and consumer space.

Right now, the biggest market for mobile AR is the Asia-Pacific. The growth of AR in the region is also the fastest growing and is estimated to reach $80 billion by the year 2022. Dedicated AR applications are expected to have a three-fold increase between 2018-2022.

This next year promises to be a good year for AR/VR apps as it reaches beyond 5 billion. As technologies evolve and improve there is a need for more sophisticated experiences and incorporating AR modules in apps and other platforms can fill this need.

Artificial Intelligence

Artificial Intelligence is a hot issue among experts but the seeds of it are being planted as early as now.  The theory that artificial intelligence will bring about singularity or unfathomable technological growth is widely believed. Artificial intelligence is going to be one of the mobile marketing trends in 2019 as developers find further use for AI in mobile apps. AI is especially powerful in safeguarding security systems during the development stage and providing advanced security for e-commerce checkouts and payments.

AI is already being used in tons of gadgets that is linked to a smartphone app. AI enhances voice commands and predicts decisions even before you execute them on a device. Marketers have taken advantage of AI on mobile platforms. Facebook’s Pixel lets marketers predict products and services according to your browsing habits and advertises it directly into your newsfeed.

Artificial Intelligence promises to be more widespread and sophisticated in the coming year and beyond. You will find yourself depending more and more on digital assistants like Google Assistant, Siri and Amazon Alexa which are showing the way of the future. These robots will only increase in use and complexity in the foreseeable future. At this time, it has been estimated that 4 out of 10 businesses are using some kind of artificial intelligence and it is being used to optimize customer service. Shopping apps with AI-based chat support help customers complete transactions seamlessly.

Chatbots are the primary reason that AI is on the rise in mobile applications. Chatbot applications can save businesses an estimated $7.5 billion a year. The value of the worldwide AI industry is staggering and can go past $1.2 trillion in 2019. There will be an ever-growing pool of “intelligent applications” at this point and it will include voice search, predictive text, GPS, e-mail classifications, quick and correct translations, and e-mail photo classifications. Artificial intelligence will be adopted in various mobile apps and its integration in marketing and businesses promises to be explosive and controversial in the years to come.

Cloud Apps

Right now, you can store anything on a cloud whether you are an individual or a business entity. Storing data through a cloud promises to be more efficient since you can access information instantly. Cloud frees you from physical and geographical constraints since you can get your information wherever you have an internet connection. Cloud is one of the essential technologies in developing apps. Applications such as artificial intelligence, machine learning, and IoT (Internet of Things) need huge storage space and cloud offers the most viable solution to this dilemma.

Internal servers are often impractical, inefficient and come at a high cost. Large volumes of data cannot be stored on a single mobile device and the cloud provides users with storage space to free up device memory for all app users.

The cloud has revolutionized how we store data and made our mobile phones that much powerful. You only need a minimum space in your smartphone’s internal memory since all major applications run from storage fetched from the cloud.

Google Drive, Dropbox, and One Drive applications are cloud storage extensively used and integrated into mobile users’ suite. Cloud is expected to expand exponentially in the coming years and it is predicted that mobile data traffic from cloud apps will be up to 90% by 2019. Mobile cloud traffic is expected to have an annual growth of 60% as more and more people use mobile for their internet browsing.


There is an imminent disaster with the prevalence of mobile. Security experts believe that 75% of mobile apps will not pass basic security tests. There are prevalent gaps in mobile security that hackers will continue to exploit and steal sensitive and confidential information.  Lapses in mobile security is a trend that will continue to the next year.

Individuals and business are increasingly dependent on mobile and there has been astounding lapses among employees in securing their company-issued devices. Research by Dell shows that at least 22% of employees have lost a corporate-issued device while a Ponemot Institute study found that just 35% of employees use a PIN code or password to secure their devices. Corporate devices at the wrong hands can lead to a chain effect of security lapses and invasion of sensitive information.

Users are continually feeding and managing sensitive information in their smartphones such as credit card info and they need strong security measures to protect all valuable data. The goal of developers in 2019 is to focus on finding a solution to correct gaps in mobile phone security. Blockchain encryption is seen as the most promising technology to protect user information in mobile phones and other devices.

Encryption coupled with blockchain technology will be a complex system that promises to be unbreakable. Without a decryption key, it will be impossible to fool the system. Blockchain allows any system to grant access to multiple users but at the same time establish verification systems that are adjusted. This system of verification is applicable in the legal and financial sector where parties don’t need to see or communicate with each other. Contracts and documents are passed around for multiple signatories and it can be accessed and edited by multiple parties all at once. Verification happens by analyzing the blockchain and seeing the adjustments made.

Blockchain promises to be a revolutionizing technology that can change how transactions and business is made through failsafe security.

Long Form Content

Long form content is better rewarded in Google search engines and the trend will continue to the next year. Search engines reward lengthier posts because of readers’ need for trustworthy and informative content. Content should be at least 2,000 words to be considered a long form. It is not just the algorithm of Google which likes long form but readers as well. A survey by BuzzSumo shows that from the 100 million articles analyzed long-form content gets more social shares compared to short content and the longer the content the greater the likelihood of a like or a share.

Long form content should be written as in-depth information on subjects to be used as a quality resource. Readers favor long-form content because it demonstrates more authority on subject matters and while short-form content is easier to make it is better to invest on longer content since it can get your article more exposure in Google rankings and social media.

Social Media

Social media is still an indisputable juggernaut for mobile marketing trends in 2019. Social media platforms connect communities and businesses with consumers resulting in a fast transfer of information which highlights products and services. If you haven’t tapped into social media platforms in your marketing plan consider doing it for the year 2019. Social media is the best place to generate consumer engagement and create brand awareness. Facebook dominates but you can tap into other growing social media platforms such as Instagram and Twitter. You can humanize your brand by creating video ads specific to social media such as creating Instagram stories. You can create a brand persona on Twitter that engages users’ interest by sharing jokes or interesting memes. Creating your presence in social media platforms opens up a vast opportunity for customer connection and communication.

Social Media Influencers

Social media influencers have long-standing fame in social media with some having followers up to the millions. Influencers are predicted to be part of the mobile marketing trends in 2019. Brands are now recognizing them as a growing force that can help them in their marketing efforts as consumers have become less receptive of influencers specifically chosen by brands. Businesses and retailers are now taking the subtle approach by having long-term relationships with influencers for their mutual benefit. Organic endorsements are the reason why brands team up with social media influencers. Peer to peer marketing or organic endorsements allows brands to show relevant content and information about their products and exhibit their value.  Organic efforts happen through asking questions, feedback or simply starting a conversation about the brand.  As an example, Selena Gomez is the top followed celebrity on Instagram and has teamed up with Louis Vuitton for more organic endorsements. Social media influencers can give your business an added boost by showing their followers the benefits and value of your products.

Snack Ads

“Snack ads” was created by businesses for ever-shortening attention spans and is going to be a part of the mobile marketing trends in 2019. Snack ads are videos which are less than ten seconds long and were developed by brands to keep consumers’ attention. According to an audience attention span scale, 10 seconds is the optimum time that a consumer will watch a video AD through.  A 60-second video will have almost half of its audience lose interest. YouTube is already showing snack ads and Fox is following the example announcing that they will be releasing snack ads on their streaming and linear programming.


Mobile marketing trends in 2019 see the holdover of some elements that have proved to be a strong force in recent years such as social media platforms and influencers. Social is part of people’s habits so it will only grow stronger in the coming year. We may see the integration of developing technologies in business and consumer niches enhancing the experience of the consumer as AR/VR apps and Artificial Intelligence become more developed and sophisticated. The coming year is a challenge for developers to come up with unbreakable mobile security systems for better transactions and blockchain technology promise to be a solution. All in all, we look forward to new technologies having more widespread use and giving consumers more unforgettable experiences.

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