GrowRev Team

by GrowRev Team

on January 31, 2019

Mobile comprised 52% of global internet traffic which only shows that people depend on mobile for their internet connectivity. The convenience of mobile allows people to access the internet anywhere allowing them to browse websites and access their social media. Mobile has been a game changer in past holiday seasons as shoppers take to their mobile phones to research on items up for display in brick and mortar establishments. Marketing strategies on mobile social media is a priority of any business or retailer because it gives them instant access to their customers and vice versa. The ease of communication on mobile social media encourages customer engagement and real-time responses. Mobile marketing is here to stay and as the year closes some trends have cropped up in the past months which will dictate the mobile marketing trends in 2019. Social media marketers should keep on top of these trends to keep their strategies fresh and up to date for the year 2019.

Augmented Reality (AR)

Consumers want immersive experiences and augmented reality (AR) can give it to them. The lush landscapes of 360-degree experiences promise to drive up engagement levels as AR breaks away as a technology traditionally used in gaming and extends its use in other platforms. Brands like Google and Apple have launched their own AR (Augmented Reality) in their own devices. Apple has unveiled ARkit 2 which will provide developer and organizations the technology to make AR apps.

AR mobile technology will be extending its functionality in 2019 in business applications. Some examples of how AR can be adapted to mobile platforms is through holographic presentations and interactive seminars.

Previously AR and VR (virtual reality) technologies have shown its potential in high-end games. You will remember the environments in Pokémon Go and Real Strike as examples of AR-based gaming.  AR is now being tapped to be used in the enterprise and consumer space.

Right now, the biggest market for mobile AR is the Asia-Pacific. The growth of AR in the region is also the fastest growing and is estimated to reach $80 billion by the year 2022. Dedicated AR applications are expected to have a three-fold increase between 2018-2022.

This next year promises to be a good year for AR/VR apps as it reaches beyond 5 billion. As technologies evolve and improve there is a need for more sophisticated experiences and incorporating AR modules in apps and other platforms can fill this need.

Artificial Intelligence

Artificial Intelligence is a hot issue among experts but the seeds of it are being planted as early as now.  The theory that artificial intelligence will bring about singularity or unfathomable technological growth is widely believed. Artificial intelligence is going to be one of the mobile marketing trends in 2019 as developers find further use for AI in mobile apps. AI is especially powerful in safeguarding security systems during the development stage and providing advanced security for e-commerce checkouts and payments.

AI is already being used in tons of gadgets that is linked to a smartphone app. AI enhances voice commands and predicts decisions even before you execute them on a device. Marketers have taken advantage of AI on mobile platforms. Facebook’s Pixel lets marketers predict products and services according to your browsing habits and advertises it directly into your newsfeed.

Artificial Intelligence promises to be more widespread and sophisticated in the coming year and beyond. You will find yourself depending more and more on digital assistants like Google Assistant, Siri and Amazon Alexa which are showing the way of the future. These robots will only increase in use and complexity in the foreseeable future. At this time, it has been estimated that 4 out of 10 businesses are using some kind of artificial intelligence and it is being used to optimize customer service. Shopping apps with AI-based chat support help customers complete transactions seamlessly.

Chatbots are the primary reason that AI is on the rise in mobile applications. Chatbot applications can save businesses an estimated $7.5 billion a year. The value of the worldwide AI industry is staggering and can go past $1.2 trillion in 2019. There will be an ever-growing pool of “intelligent applications” at this point and it will include voice search, predictive text, GPS, e-mail classifications, quick and correct translations, and e-mail photo classifications. Artificial intelligence will be adopted in various mobile apps and its integration in marketing and businesses promises to be explosive and controversial in the years to come.

Cloud Apps

Right now, you can store anything on a cloud whether you are an individual or a business entity. Storing data through a cloud promises to be more efficient since you can access information instantly. Cloud frees you from physical and geographical constraints since you can get your information wherever you have an internet connection. Cloud is one of the essential technologies in developing apps. Applications such as artificial intelligence, machine learning, and IoT (Internet of Things) need huge storage space and cloud offers the most viable solution to this dilemma.

Internal servers are often impractical, inefficient and come at a high cost. Large volumes of data cannot be stored on a single mobile device and the cloud provides users with storage space to free up device memory for all app users.

The cloud has revolutionized how we store data and made our mobile phones that much powerful. You only need a minimum space in your smartphone’s internal memory since all major applications run from storage fetched from the cloud.

Google Drive, Dropbox, and One Drive applications are cloud storage extensively used and integrated into mobile users’ suite. Cloud is expected to expand exponentially in the coming years and it is predicted that mobile data traffic from cloud apps will be up to 90% by 2019. Mobile cloud traffic is expected to have an annual growth of 60% as more and more people use mobile for their internet browsing.

Blockchain

There is an imminent disaster with the prevalence of mobile. Security experts believe that 75% of mobile apps will not pass basic security tests. There are prevalent gaps in mobile security that hackers will continue to exploit and steal sensitive and confidential information.  Lapses in mobile security is a trend that will continue to the next year.

Individuals and business are increasingly dependent on mobile and there has been astounding lapses among employees in securing their company-issued devices. Research by Dell shows that at least 22% of employees have lost a corporate-issued device while a Ponemot Institute study found that just 35% of employees use a PIN code or password to secure their devices. Corporate devices at the wrong hands can lead to a chain effect of security lapses and invasion of sensitive information.

Users are continually feeding and managing sensitive information in their smartphones such as credit card info and they need strong security measures to protect all valuable data. The goal of developers in 2019 is to focus on finding a solution to correct gaps in mobile phone security. Blockchain encryption is seen as the most promising technology to protect user information in mobile phones and other devices.

Encryption coupled with blockchain technology will be a complex system that promises to be unbreakable. Without a decryption key, it will be impossible to fool the system. Blockchain allows any system to grant access to multiple users but at the same time establish verification systems that are adjusted. This system of verification is applicable in the legal and financial sector where parties don’t need to see or communicate with each other. Contracts and documents are passed around for multiple signatories and it can be accessed and edited by multiple parties all at once. Verification happens by analyzing the blockchain and seeing the adjustments made.

Blockchain promises to be a revolutionizing technology that can change how transactions and business is made through failsafe security.

Long Form Content

Long form content is better rewarded in Google search engines and the trend will continue to the next year. Search engines reward lengthier posts because of readers’ need for trustworthy and informative content. Content should be at least 2,000 words to be considered a long form. It is not just the algorithm of Google which likes long form but readers as well. A survey by BuzzSumo shows that from the 100 million articles analyzed long-form content gets more social shares compared to short content and the longer the content the greater the likelihood of a like or a share.

Long form content should be written as in-depth information on subjects to be used as a quality resource. Readers favor long-form content because it demonstrates more authority on subject matters and while short-form content is easier to make it is better to invest on longer content since it can get your article more exposure in Google rankings and social media.

Social Media

Social media is still an indisputable juggernaut for mobile marketing trends in 2019. Social media platforms connect communities and businesses with consumers resulting in a fast transfer of information which highlights products and services. If you haven’t tapped into social media platforms in your marketing plan consider doing it for the year 2019. Social media is the best place to generate consumer engagement and create brand awareness. Facebook dominates but you can tap into other growing social media platforms such as Instagram and Twitter. You can humanize your brand by creating video ads specific to social media such as creating Instagram stories. You can create a brand persona on Twitter that engages users’ interest by sharing jokes or interesting memes. Creating your presence in social media platforms opens up a vast opportunity for customer connection and communication.

Social Media Influencers

Social media influencers have long-standing fame in social media with some having followers up to the millions. Influencers are predicted to be part of the mobile marketing trends in 2019. Brands are now recognizing them as a growing force that can help them in their marketing efforts as consumers have become less receptive of influencers specifically chosen by brands. Businesses and retailers are now taking the subtle approach by having long-term relationships with influencers for their mutual benefit. Organic endorsements are the reason why brands team up with social media influencers. Peer to peer marketing or organic endorsements allows brands to show relevant content and information about their products and exhibit their value.  Organic efforts happen through asking questions, feedback or simply starting a conversation about the brand.  As an example, Selena Gomez is the top followed celebrity on Instagram and has teamed up with Louis Vuitton for more organic endorsements. Social media influencers can give your business an added boost by showing their followers the benefits and value of your products.

Snack Ads

“Snack ads” was created by businesses for ever-shortening attention spans and is going to be a part of the mobile marketing trends in 2019. Snack ads are videos which are less than ten seconds long and were developed by brands to keep consumers’ attention. According to an audience attention span scale, 10 seconds is the optimum time that a consumer will watch a video AD through.  A 60-second video will have almost half of its audience lose interest. YouTube is already showing snack ads and Fox is following the example announcing that they will be releasing snack ads on their streaming and linear programming.

Conclusion

Mobile marketing trends in 2019 see the holdover of some elements that have proved to be a strong force in recent years such as social media platforms and influencers. Social is part of people’s habits so it will only grow stronger in the coming year. We may see the integration of developing technologies in business and consumer niches enhancing the experience of the consumer as AR/VR apps and Artificial Intelligence become more developed and sophisticated. The coming year is a challenge for developers to come up with unbreakable mobile security systems for better transactions and blockchain technology promise to be a solution. All in all, we look forward to new technologies having more widespread use and giving consumers more unforgettable experiences.

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